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		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales. by Ferrell, O.C [autor.] \| Carril Villarreal, María del Pilar \| Hartline, Michael D \| Treviño Rosales, Magda Elizabeth. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		El gerente de marca / José Enrique Castro Ardón. by Castro Ardón, José Enrique [autor.]. Series: : Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001. Place hold Request article Add to cart (remove)
		Dirección de mercadotecnia : análisis, planeación, implementación y control / Philip Kotler ; traducción de Arturo Córdova Just ; revisión técnica de Marcela Benassini Félix . by Kotler, Philip, 1931- [autor.] \| Córdova Just, Arturo [traductor .] \| Benassini Félix, Marcela [revisión técnica .]. Edition: 8va. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. ; Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / K87d 1996. Place hold Request article Add to cart (remove)

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