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Strategy search : a guide to marketing for chief executives and directors / Martin Christopher, Simon Majaro, Malcolm McDonald.

by Christopher, Martín [autor.] | Majaro, Simón | McDonald, Malcolm.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Ch556s.

Strategic marketing : planning and control / Graeme Drummond, John Ensor.

by Drummond, Graeme [autor.] | Ensor, John | Chartered Institute Of Marketing.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s.

Marketing strategy / Paul Fifield.

by Fifield, Paul [autor.] | Chartered Institute Of Marketing.

Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m.

Marketing the unknown : developing market strategies for technical innovations / Paul Millier.

by Millier, Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m.

Marketing strategy and management / Michael J. Baker.

by Baker, Michael J [autor.].

Edition: Edición 2.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) : Macmillan, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Go\to\market strategy : advanced techniques and tools for selling more products, to more customers, more profitably / Lawrence G. Friedman.

by Friedman, Lawrence G [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 2002Other title: Go to market strategy.Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F911g.

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