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The strategic and operational planning of marketing / Gordon E. Greenley.

by Greenley, Gordon E [autor.].

Series: The McGraw-Hill MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw-Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G814s.

Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald, Ian Dumbar.

by McDonald, Malcolm [autor.] | Dunbar, Ian [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135m.

Practical marketing planning / John Cooper, Peter Lane.

by Cooper, John [autor.] | Lane, Peter [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C776p, ...

The corporate brand / Nicholas Ind.

by Ind, Nicholas [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / I381c.

Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald.

by Brown, Linden - Mcdonald, Malcolm H. B [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c.

Marketing strategy and management / Michael J Baker.

by Baker, Michael John, 1935- [autor.].

Series: Macmillan bussinessEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Marketing Management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School Of Management.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m.

Marketing breakthroughs 1997 / editado Bruce Whitehall.

by Whitehall, Bruce, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Strategy Publications, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W592m.

Marketing : an introduction / Rosalind Masterson, David Pickton.

by Masterson, Rosalind [autor.] | Pickton, David.

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Sage, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / M423m 2010, ...

Handbook of marketing / editores Barton Weitz y Robin Wensley .

by Weitz, Barton A [editor .] | Wensley, Robin [editor .].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Sage Publications, Inc.; 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H236h 2002.

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