Marketing : an introduction / Rosalind Masterson, David Pickton.
Material type:
TextLanguage: English Publisher: London : Sage, 2014Edition: Third editionDescription: xix, 582 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781849205702; 9781849205719Subject(s): Administración de mercadeo | Comunicación de mercadeo | Planeación de mercadeo | Mercadeo | Canales de comercializaciónDDC classification: 658.8
Contents:
Parte 1. This is marketing ; Parte 2. Making sense of markets ; Parte 3. The marketing mix ; Parte 4. Managing marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / M423m 2010 (Browse shelf(Opens below)) | Ej.1 | Available (Sin restricciones) | 7101020901 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / M423m 2010 (Browse shelf(Opens below)) | Ej.2 | Available | 7101020931 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / M423m 2010 (Browse shelf(Opens below)) | Ej.3 | Available | 7101023115 |
Total holds: 0
Parte 1. This is marketing ; Parte 2. Making sense of markets ; Parte 3. The marketing mix ; Parte 4. Managing marketing.
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