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		The strategic and operational planning of marketing / Gordon E. Greenley. by Greenley, Gordon E [autor.]. Series: The McGraw-Hill MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw-Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G814s. Place hold Request article Add to cart (remove)
		Marketing : an introductory text / Michael J Baker. by Baker, Michael John [autor.]. Edition: 3d edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Marketing research / Peter M. Chisnall. by Chisnall, Peter M [autor.]. Series: The McGraw\Hill marketing seriesEdition: Fourth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Ch542m. Place hold Request article Add to cart (remove)
		The global economy in the Mid 1990s : opportunities and challenges for companies / Rudiger Dornbusch. by Dornbusch, Rudiger [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Management Centre Europe, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.9 / D713g. Place hold Request article Add to cart (remove)
		The future of distribucion : strategies for success in a changing industry / Martin Davis. by Davis, Martin [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Pearson Professional, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D261f. Place hold Request article Add to cart (remove)
		Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald, Ian Dumbar. by McDonald, Malcolm [autor.] \| Dunbar, Ian [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135m. Place hold Request article Add to cart (remove)
		Marketing : theory and practice / Michael J. Baker. by Baker, Michael J [autor.]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Marketing : an introductory text / Michael J. Baker. by Baher, Michael [autor.]. Edition: 6 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Practical marketing planning / John Cooper, Peter Lane. by Cooper, John [autor.] \| Lane, Peter [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C776p, ... Place hold Request article Add to cart (remove)
		Marketing financial services / Arthur Meidan. by Meidan, Arthur [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: London : Macmillan, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / M499m. Place hold Request article Add to cart (remove)
		The corporate brand / Nicholas Ind. by Ind, Nicholas [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / I381c. Place hold Request article Add to cart (remove)
		The management and practice of public relations / Norman Stone. by Stone, Norman [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / S877m. Place hold Request article Add to cart (remove)
		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald. by Brown, Linden - Mcdonald, Malcolm H. B [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c. Place hold Request article Add to cart (remove)
		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Marketing strategy and management / Michael J Baker. by Baker, Michael John, 1935- [autor.]. Series: Macmillan bussinessEdition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		Marketing Management : a relationship marketing perspective / Cranfield School of Management. by Cranfield School Of Management. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m. Place hold Request article Add to cart (remove)
		Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton. by Cheverton, Peter [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.87 / Ch527k, ... Place hold Request article Add to cart (remove)
		Building brands directly : creating business value from customer relationships / Stewart Pearson. by Pearson, Stewart [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan business, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / P361b. Place hold Request article Add to cart (remove)

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