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Marketing : theory and practice / Michael J. Baker.

by Baker, Michael J [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald.

by Brown, Linden - Mcdonald, Malcolm H. B [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c.

Marketing strategy and management / Michael J Baker.

by Baker, Michael John, 1935- [autor.].

Series: Macmillan bussinessEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Marketing Management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School Of Management.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m.

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.

by Cheverton, Peter [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.87 / Ch527k, ...

Marketing : an introduction / Rosalind Masterson, David Pickton.

by Masterson, Rosalind [autor.] | Pickton, David.

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Sage, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / M423m 2010, ...

Marketing management : a relationship approach / Svend Hollensen.

by Hollensen, Svend [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1).

Handbook of marketing / editores Barton Weitz y Robin Wensley .

by Weitz, Barton A [editor .] | Wensley, Robin [editor .].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Sage Publications, Inc.; 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H236h 2002.

Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook.

by Smith, Paul Russell, 1957- [autor] | Zook, Ze [autor].

Edition: Sexta ediciónMaterial type: Text Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: London : KoganPage, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SM642m 2016.

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