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Brand Power / Edited by Paul Stobart.

by Stobart, Paul, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / S863b.

Marketing financial services / Arthur Meidan.

by Meidan, Arthur [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: London : Macmillan, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / M499m.

Strategic public relations / Norman A. Hart.

by Hart, Norman A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / H325s.

The corporate brand / Nicholas Ind.

by Ind, Nicholas [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / I381c.

The management and practice of public relations / Norman Stone.

by Stone, Norman [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / S877m.

Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown, Malcolm H. B. McDonald.

by Brown, Linden - Mcdonald, Malcolm H. B [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B877c.

Corporate information systems management : the issues facing senior executives / Lynda M. Applegate, F. Warren McFarlan, James L. McKenney.

by Applegate, Lynda M [autor.] | Mcfarlan, F. Warren (Franklin Warren) | Mckenney, James L.

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill ; London : Irwin, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4038 / A648c.

The benchmarking workout : a toolkit to help you constract a world class organization / Tony Bendell, Louise Boulter, Kerry Gatford.

by Bendell, Tony - Boutler, Louise [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Pitman Publishing, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / B458b.

Key management ratios : how to analyze, compare and control the figures that company value / Ciaran Walsh.

by Walsh, Ciaran [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Pitman Publishing, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / W223k.

Colombia 1996-1998 : annual report on government, economy, the business environment, capital markets and industry, with forecasts throungh end - 1998 / Business Monitor International Ltd.

by Business Monitor International Ltd.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Business Monitor Internationa, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.9861 / B979c.

Co\operatives in the clash between member participation, organisational development and bureaucratic tendencies : a complete guide to the creation, promotion and supervision of Co\operatives Societies resulting from an International Symposium in Marburg.

by Dulfer, Eberhard [editor].

Edition: Edited by Eberhard Dülfer and Walter Hamm.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Quiller Press, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 334 / D878c.

Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer.

by Kapferer, Jean-Noël [autor.].

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s.

Intellectual Capital : navigating the new business landscape / Johanm Roos, [y otros].

by Goran Roos, Johan Roos [autor.] | Dragonetti, Nicola C [coautor] | Edvinsson, Leif [coautor] | Roos, Goran [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Mcmillan press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / G661i.

Marketing strategy and management / Michael J Baker.

by Baker, Michael John, 1935- [autor.].

Series: Macmillan bussinessEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

Valuing technology : organisations, culture, and change / Janice McLaughlin ... [y otros].

by Mclaughlin, Janice, 1968- [autor.].

Series: The management of technology and innovationMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Routledge, 1999Online access: Publisher description | Table of Contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 303.48 / V215v.

Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary.

by Wileman, Andrew - Jary, Michael [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r.

Insights into business : student's book / Michale Lannon, Graham Tullis, Tonya Trappe.

by Lannon, Michael [autor.] | Tullis, Graham.

Series: Nelson business englishMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Addison Wesley Longman, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 428.2 / L292i.

Business objectives / Vicki Hollett.

by Hollett, Vicki [autor.].

Series: New editionMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Oxford University Press, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 428.2461 / H737b.

Business basics / DAvid Grant and Robert McLarty.

by Grant, David [autor.] | Mclarty, Robert.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Oxford University Press, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 428.2461 / G761b.

Innovations : an intermediate/upper intermediate course / Hugh Dellar, Darryl Hocking.

by Dellar, Hugh [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Languaje Teaching Publications, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 428.2461 / D357i.

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