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		The management and practice of public relations / Norman Stone. by Stone, Norman [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / S877m. Place hold Request article Add to cart (remove)
		Strategic brand management : creating and sustaining brand equity long term / Jean\Noël Kapferer. by Kapferer, Jean-Noël [autor.]. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Kogan Page, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K171s. Place hold Request article Add to cart (remove)
		Advertising works 3 : papers from the IPA Advertising Effectiveness Awards / edited and introduced by Charles Channon. by Channon, Charles, Ed [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Holt, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / CH448a. Place hold Request article Add to cart (remove)
		Commonsense direct marketing / Drayton Bird. by Bird, Drayton [autor.]. Edition: 3a. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Kogan Page, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / B618c 1999. Place hold Request article Add to cart (remove)
		Handbook of marketing / editores Barton Weitz y Robin Wensley . by Weitz, Barton A [editor .] \| Wensley, Robin [editor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: London : Sage Publications, Inc.; 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / H236h 2002. Place hold Request article Add to cart (remove)
		Marketing communications : offline and online integration, engagement and analytics / P. R. Smith and Ze Zook. by Smith, Paul Russell, 1957- [autor] \| Zook, Ze [autor]. Edition: Sexta ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: English Publisher: London : KoganPage, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / SM642m 2016. Place hold Request article Add to cart (remove)

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