Marketing management : a relationship approach / Svend Hollensen.
Material type:
TextLanguage: English Publisher: [London] : Pearson, 2015Edition: Third. EditionDescription: 681 páginas : IlustracionesContent type: texto Media type: computadora Carrier type: recurso en líneaISBN: 9780273778851; 978027377882; 9780273794851Subject(s): Mercadeo relacional | Mercadeo relacional -- Estudio de casos | Estrategias de mercadeo | Mercadeo -- Estudio de casosDDC classification: 658.8 | Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds |
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Recurso electrónico
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
Recursos de información electrónicos y digitales | EBR658.8 / H722m 2015 (Browse shelf(Opens below)) | Ej, 1 | Available | Disponible Kindle No 166, 167, 171 | LE00147 |
Disponible Kindle.
Incluye índice.
1. Assessing the competitiveness of the firm (internal) ; 2. Assessing the external marketing situation ; 3. Developing marketing strategies ; 4. Developing marketing programmes ; 5. Organising, implementing and controlling the marketing effort.
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment.
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