Marketing management : a relationship approach /
Hollensen, Svend,
Marketing management : a relationship approach / Svend Hollensen. - Third. Edition. - 681 páginas : Ilustraciones.
Disponible Kindle. Incluye índice.
1. Assessing the competitiveness of the firm (internal) ; 2. Assessing the external marketing situation ; 3. Developing marketing strategies ; 4. Developing marketing programmes ; 5. Organising, implementing and controlling the marketing effort.
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment.
9780273778851 978027377882 9780273794851
Mercadeo relacional.
Mercadeo relacional--Estudio de casos.
Estrategias de mercadeo.
Mercadeo--Estudio de casos.
658.8 / H722m 2015
Marketing management : a relationship approach / Svend Hollensen. - Third. Edition. - 681 páginas : Ilustraciones.
Disponible Kindle. Incluye índice.
1. Assessing the competitiveness of the firm (internal) ; 2. Assessing the external marketing situation ; 3. Developing marketing strategies ; 4. Developing marketing programmes ; 5. Organising, implementing and controlling the marketing effort.
Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment.
9780273778851 978027377882 9780273794851
Mercadeo relacional.
Mercadeo relacional--Estudio de casos.
Estrategias de mercadeo.
Mercadeo--Estudio de casos.
658.8 / H722m 2015
