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		Big data marketing : engage your customers more effectively and drive value / Lisa Arthur. by Arthur, Lisa [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, Inc., 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A788b 2013. Place hold Request article Add to cart (remove)
		Unrelenting innovation : how to create a culture for market dominance / Gerard J. Tellis. by Tellis, Gerard J [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Jossey-Bass, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4063 / T276u 2013. Place hold Request article Add to cart (remove)
		La conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; Mario Martínez Tercero prólogo. by Rivera Camino, Jaime [autor.] \| Arellano Cueva, Rolando \| Martínez Tercero, Mario [prólogo] \| Molero Ayala, Víctor M. Series: Libros profesionales de empresaEdition: 3a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R621c1 2013. Place hold Request article Add to cart (remove)
		El ROI como métrica de la eficacia del marketing : cálculo a través de métodos cuantitativos / Pablo J. López-Tenorio, Mariano Méndez Suárez. by López Tenorio, Pablo J [autor.] \| Méndez Suárez, Mariano. Series: Notas Técnicas UniversitariasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L663r 2013. Place hold Request article Add to cart (remove)
		La planeación y el desarrollo de productos / Hernando Abdú Salame. by Abdu Salame, Hernando [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Piloto de Colombia, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / A138p 2013. Place hold Request article Add to cart (remove)
		El libro del marketing interactivo y la publicidad digital / Eduardo Liberos ... [y otros]. by Bareño, Ruth [autor.] \| García Del Poyo, Rafael \| Gutiérrez Ulecia, Juan Carlos \| Liberos, Eduardo \| Nuñez, Álvaro \| Pino, Gabriela. Series: Libros profesionales de empresaEdition: 1ª edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L417l 2013. Place hold Request article Add to cart (remove)
		The four steps to the epiphany : successful strategies for products that win / Steven G Blank. by Blank, Steven G [autor.]. Edition: 5a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Pescadero, CA : K&S Ranch Press, 2013Other title: 4 steps to the epiphany : Successful strategies for products that win.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / B642f 2013. Place hold Request article Add to cart (remove)
		Show me the money! : how to make money from sports marketing / Esteve Calzada. by Calzada, Esteve [autor.]. Edition: 1ª edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Bloomsbury, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 796.0688 / C171s 2013. Place hold Request article Add to cart (remove)
		Marketing management : knowledge and skills / J. Paul Peter, James H Donelly. by Peter, J Paul [autor.] \| Donelly, James H. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill Irwin, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P441m 2013. Place hold Request article Add to cart (remove)
		Contagio : el poder del boca a boca en la comunicación viral / Jonah Berger ; traducción de Emilia Ghelfi. by Berger, Jonah [autor.] \| Ghelfi, Emilia. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Buenos Aires : Temas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B453c 2013. Place hold Request article Add to cart (remove)
		Viva la publicidad, viva 5 : emoción, síntesis y experiencia interactiva para branding. / Jorge Molina, Andrés Morán. by Molina Valdivieso, Jorge [autor.] \| Morán, Andrés. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Lemoine Editores, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v1 2005. Place hold Request article Add to cart (remove)
		MKTG : instructor edition / Charles W. Lamb, Joseph F Hair, Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Jr., Joseph \| Lamb, Charles W \| Mcdaniel, Carl. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South-Western Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk2 2013, ... Place hold Request article Add to cart (remove)
		Marketing para medios sociales : un planteamiento estratégico / Melissa S. Barker... [y otros] ; traducción Mara Paulina Suárez Romero ; revisión técnica María de los Ángeles Ramos Solano. by Barker, Donald I [autor.] \| Ramos Solano, María de lol Ángeles [revisión] \| Suárez Moreno, Mara Paulina. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M345m 2013. Place hold Request article Add to cart (remove)
		El consumidor es el medio / Fernando Anzures. by Anzures, Fernando [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Fernando Anzures, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / A598c 2013, ... Place hold Request article Add to cart (remove)
		Consumer behaviour : applications in marketing / Robert East; Marc Vanhuele; Malcolm Wright. by East, Robert, 1940- [autor.] \| Vanhuele, Marc \| Wright, Malcolm. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / E177c 2013. Place hold Request article Add to cart (remove)
		The one thing : the surprisingly simple truth behind extraordinary results / Gary Keller, Jay Papasan. by Keller, Gary, 1957- [autor.] \| Papasan, Jay. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Texas : Bard Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / K355o 2013. Place hold Request article Add to cart (remove)
		Marketing y ventas por internet / Doris Xaviera Ugarriza. by Ugarriza, Doris Xaviera [autor.]. Series: Business managementMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima : Empresa Editora Macro, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / U417m 2013, ... Place hold Request article Add to cart (remove)
		Marca y comunicación empresarial / Pablo Medina\Aguerrebere. by Medina Aguerrebere, Pablo [autor.]. Series: El profesional de la información ; 23Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial UOC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M334m 2013. Place hold Request article Add to cart (remove)
		Pensar que todo esto salió de una sola cajita : Unilever en la vida de los chilenos / Álvaro Díaz. by Díaz, Álvaro [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Santiago de Chile] : Unilever, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A591p 2013. Place hold Request article Add to cart (remove)

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