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		Market-based magement : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma. Place hold Request article Add to cart (remove)
		Neuromarketing : ¿por qué tus clientes se acuestan con otro si dicen que les gusta tú? / Néstor Braidot. by Braidot, Nestor [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Gestión 2000, 2014Publisher: [Madrid] : [s.e.], 2013Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.80019 / B814n, ... Place hold Request article Add to cart (remove)
		Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma. Place hold Request article Add to cart (remove)
		Plan de marketing : diseno, implementación y control. / Ricardo Hoyos Ballesteros. by Hoyos Ballesteros, Ricardo [autor.]. Series: Ciencias administrativas. Mercedeo y ventasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : : Universidad Sergio Arboleda, 2013Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Tips efectivos en mercadotecnia / Richard Hall; José Carmen Pecina Hernández, traductor. by Hall, Richard [autor.] \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H174t 2013. Place hold Request article Add to cart (remove)
		HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve]. by Harvard Business Review Press \| Rust, Roland T [autor.] \| Moorman, Christine [autor.] \| Bhalla, Gaurav [autor.] \| Edelam, David C, 1961- [autor.] \| Levitt, Theodore [autor.] \| Christensen, Clayton M [autor.] \| Cook, Scott, 1952- [autor.] \| Hall, Taddy [autor.] \| Keller, Kevin Lane, 1956- [autor.] \| Silverstein, Michael J, 1955- [autor.] \| Sayre, Kate [autor.] \| Anderson, James C [autor.] \| Narus, James A [autor.] \| van Rossum, Wouter [autor.] \| Fournier, Susan [autor.] \| Lee, Lara [autor.] \| Reichheld, Frederick F [autor.] \| Kotler, Philip, 1931- [autor.] \| Rackham, Neil [autor.] \| Krishnaswamy, Suj. Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing \| HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ... Place hold Request article Add to cart (remove)
		La planeación y el desarrollo de productos / Hernando Abdú Salame. by Abdu Salame, Hernando [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Universidad Piloto de Colombia, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / A138p 2013. Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)
		Marketing analytics : strategic models and metrics / Stephan Sorger. by Sorger, Stephan [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [San Bernadino, California] : Admiral Press, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S713m 2013. Place hold Request article Add to cart (remove)
		Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos. by Ariely, Dan, 1968- [autor] \| Ramos Mena, Francisco J [traductor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013. Place hold Request article Add to cart (remove)
		Consumering : cambiar o seguir sufriendo, usted elige / Javier Rovira ; prólogo de Philip Kotler. by Rovira, Javier [autor] \| Kotler, Philip, 1931- [prologuista]. Series: Libros profesionales de empresaEdition: Cuarta ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: Madrid : ESIC, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R875c 2013. Place hold Request article Add to cart (remove)

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