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		Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala. by Solomon, Michael R [autor.] \| Pineda Ayala, Leticia Esther [traductor]. Edition: Edición 7.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / S689c, ... Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ... Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, Paul J [autor.] \| Olson, Jerry C. Edition: Edición 8.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ... Place hold Request article Add to cart (remove)

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