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		Marketing strategy and management / Michael J Baker. by Baker, Michael John, 1935- [autor.]. Series: Macmillan bussinessEdition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Cases strategic marketing / David Rosenthal, Lew G. Brown. by Rosenthal, David - Brown, Lew G [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / R813c. Place hold Request article Add to cart (remove)
		La organización que actua en función del mercado : cómo entender, atraer y mantener a los clientes valiosos / George S. Day ; traducción de Adriana de Hassan. by Day, George S [autor.] \| Hassan, Adriana de [traductor .]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / D273o 2000, ... Place hold Request article Add to cart (remove)
		Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski. by Kuczmarski, Thomas D, 1951- [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m. Place hold Request article Add to cart (remove)
		Gestión del marketing social / Antonio Leal Jiménez. by Leal Jiménez, Antonio [autor.] \| Peralba Ruiz, Ma. Victoria [editor]. Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g. Place hold Request article Add to cart (remove)
		Estrategias de marketing para un crecimiento rentable : casos prácticos / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [autor.] \| Munuera Alemán, José Luis \| Rodríguez Escudero, Ana Isabel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2000Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / M963e, ... Place hold Request article Add to cart (remove)
		High - Tech strategies en the Internet era / Kathleen E. Brush. by Brush, Kathleen E [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Pennsylvania : Word Association Publishers, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B912h. Place hold Request article Add to cart (remove)
		Cibermarketing / Mario de la Garza Gorostieta. by Garza Gorostieta, Mario de La [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M245c. Place hold Request article Add to cart (remove)
		Marketing : concepts and strategies / William M. Pride, O.C Ferrell. by Pride, William M [autor.] \| Ferrell, O.C. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton mifflin company, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Place hold Request article Add to cart (remove)
		Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. by Fisk, Raymond P [autor.] \| Grove, Stephen J. (Stephen John), 1950- \| John, Joby, 1957-. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Houghton Mifflin, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / F538i. Place hold Request article Add to cart (remove)
		Marketing Management : a relationship marketing perspective / Cranfield School of Management. by Cranfield School Of Management. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m. Place hold Request article Add to cart (remove)
		Los canales de distribución : como las compañías líderes crean nuevas estrategias para servir a los clientes / Steven Wheeler. by Wheeler, Steven [autor.] \| Cárdenas, Margarita \| Hirsh, Evan. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / W562s, ... Place hold Request article Add to cart (remove)
		Plan de exportación : lleve sus productos a todo el mundo / Carlos Morales Troncoso. by Morales Troncoso, Carlos [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / M828p. Place hold Request article Add to cart (remove)
		La guía definitiva del plan de marketing : la via rápida y más inteligente para elaborar un plan de marketing / Angela Hatton ; traducción de Alejandro Jockl. by Hatton, Angela - Jockl, Alejandro [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación, 2000Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Dirección de marketing / Philip Kotler...[y otros] ; traducción Yago Moreno López, José Hamad y Cristina Belló ; editor Andrés Otero. by Cámara Ibánez, Dionisio [autor.] \| Grande Esteban, Ildefonso, 1954- \| Hamad, José [traductor] \| Kotler, Philip, 1931- \| Moreno López, Yago [traductor] \| Otero, Andrés [editor]. Edition: Edición del milenio.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K87d. Place hold Request article Add to cart (remove)
		Plan de marketing paso a paso : una guía práctica para lanzar con éxito productos, servicios e ideas / Vicente Ambrósio ; editor Orlando Fernández. by Ambrosio, Vicente [autor.] \| Fernández, Orlando [editor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Bogotá : Pearson Educación de Colombia, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A496p, ... Place hold Request article Add to cart (remove)
		MARKSTRAT 3 : simulación para la mercadotecnica estratégica / Jean\Claude Larréché, Hubert Gatignon ; [traducción Julio Coro Pando]. by Larréché, Jean-Claude [autor.] \| Gatignon, Hubert. Series: Soluciones empresarialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L333m. Place hold Request article Add to cart (remove)

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