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Casos prácticos de marketing / Jean-Jacques Lambin ; traducción Nora Lado, Jaime Rivera.

by Lambin, Jean-Jacques [autor.] | Lado, Nora [traductor] | Rivera, Jaime [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / L224c, ...

Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren [autor.] | Duncan, Tom [coautor] | Moriarty, Sandra [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m.

Global marketing management / Warren J Keegan.

by Keegan, Warren J [autor.].

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.848 / K26g, ...

Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill.

by Bovée, Courtland L [autor.] | Houston, Michael J | Thill, John V.

Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m.

Global marketing strategy / Susan P. Douglas, C. Samuel Craig.

by Douglas, Susan P. - Craig, C. Samuel [coautor].

Series: McGraw-Hill en MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D736g.

Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald, Ian Dumbar.

by McDonald, Malcolm [autor.] | Dunbar, Ian [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135m.

Programa avanzado de mercadeo módulo 3 / University of California, berkeley.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Berkeley, CA : University of California, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / U58p.

Marketing estratégico / Strategic Management Group.

by Strategic Management Group [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Philadelphia, PA : Strategic Management Group, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S898m.

Administración de categorias : cómo comenzar la primera de una serie de guías de implementación / Robert C. Blattberg.

by Blattberg, Robert C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Washington, D.C. : Departamento de Investigación Instituto de Mercadeo, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B627a.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Marketing 2/E / Warren Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren | Moriarty, Sandra E | Duncan, Tom.

Material type: Film Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Washington D.C.] : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (8)Call number: 658.8 / K26a 1995, ...

Diseño e implementación del Plan de Mercadeo : cómo disenar, incrementar y controlar un plan de Mercadeo Efectivo / Carlos Díaz Cortés.

by Díaz Cortés, Carlos.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / D542im 1995.

Cómo reorganizar estratégicamente la fuerza de ventas / Javier Arbeláez Botero.

by Arbeláez Botero, Javier.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.81 / A664re 1995.

El nuevo poder comercial : los cambios en la distribución / Rafael Soto.

by Soto, Rafael.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / S718in 1995.

Marketing 2/E / Warren Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren | Moriarty, Sandra E | Duncan, Tom.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Washington D.C.] : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K26m 1995, ...

Marketing 2/E / Warren Keegan, Sandra E. Moriarty and Thomas R. Duncan.

by Keegan, Warren | Moriarty, Sandra E | Duncan, Tom.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Washington D.C.] : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26a1 1995, ...

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