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Publicidad : su papel en la mercadotecnia moderna / S. Watson Dunn ; translator Eduardo Escalona.

by Dunn, S. Watson [autor.].

Series: Biblioteca de altos estudios comercialesMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : UTEHA, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D923p.

Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren [autor.] | Duncan, Tom [coautor] | Moriarty, Sandra [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m.

Advertising management / Rajeev Batra [y otros].

by Batra, Rajeev [coautor].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B334a.

The management and practice of public relations / Norman Stone.

by Stone, Norman [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / S877m.

Marketing bancario : un enfoque estratégico / Carmen Barroso Castro.

by Barroso Castro, Carmen [autor.].

Series: Manuales prácticos de marketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.1 / B277m.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Advertising works 8 : papers from the IPA advertising Effectiveness Awards / edited and introduced by Chris Baker.

by Baker, Chris [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B126a.

Marketing 2/E / Warren Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren | Moriarty, Sandra E | Duncan, Tom.

Material type: Film Film; Format: videocassette ; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Washington D.C.] : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (8)Call number: 658.8 / K26a 1995, ...

Cómo elaborar el plan publicitario en la empresa : desarrolle un plan publicitario exitoso / Socorro Jaramillo V.

by Jaramillo V., Socorro.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / J371el 1995.

Marketing 2/E / Warren Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren | Moriarty, Sandra E | Duncan, Tom.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Washington D.C.] : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K26m 1995, ...

Marketing 2/E / Warren Keegan, Sandra E. Moriarty and Thomas R. Duncan.

by Keegan, Warren | Moriarty, Sandra E | Duncan, Tom.

Material type: Film Film; Type of visual material: videorecording ; Audience: General; Language: Spanish Publisher: [Washington D.C.] : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K26a1 1995, ...

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