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Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren [autor.] | Duncan, Tom [coautor] | Moriarty, Sandra [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m.

Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill.

by Bovée, Courtland L [autor.] | Houston, Michael J | Thill, John V.

Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m.

Administración de categorias : cómo comenzar la primera de una serie de guías de implementación / Robert C. Blattberg.

by Blattberg, Robert C [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Washington, D.C. : Departamento de Investigación Instituto de Mercadeo, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B627a.

Diseño e implementación del Plan de Mercadeo : cómo disenar, incrementar y controlar un plan de Mercadeo Efectivo / Carlos Díaz Cortés.

by Díaz Cortés, Carlos.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / D542im 1995.

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