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		Tratado de publicidad directa / F. Hourez. by Hourez, F [autor.]. Series: Biblioteca técnica comercialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : s. p., 1958Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / H841t. Place hold Request article Add to cart (remove)
		Memoria del Segundo Congreso Colombiano de Publicidad / Asociación Nacional de Anunciantes. by Asociación Nacional de Anunciantes [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Asociación Nacional de Anunciantes, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / A837s. Place hold Request article Add to cart (remove)
		Publicidad / Otto Kleppner ; Thomas Russell ; Glenn Verrill ; traducción José Manuel Salazar Palacios ; revisión técnica Marcela Benassini Félix. by Kleppner, Otto, 1899- [autor.] \| Benassini Félix, Marcela [traductor] \| Russell, Thomas \| Salazar Palacios, José Manuel [traductor] \| Verrill, Thomas. Edition: 9a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall Hispanoamericana, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R961o. Place hold Request article Add to cart (remove)
		Introducción general a la publicidad / B. F. Erickson. by Erickson, B. F [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Norma, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / E682i. Place hold Request article Add to cart (remove)
		Media planning : a practical guide / Jim Surmanek. by Surmanek, Jim [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.13 / S961m. Place hold Request article Add to cart (remove)
		Essentiales of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. by Barban, Arnold M. - Cristol, Steven M [coautor]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Illinois : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / B228e. Place hold Request article Add to cart (remove)
		How to produce creative advertising : proven techniques y computer applications / Ann Keding, Thomas Bivins. by Keding, Ann - Bivins, Thomas [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Illinois : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / K259h. Place hold Request article Add to cart (remove)
		Kleppner`s advertising procedure / J. Thomas Russell, W. Ronald Lane. by Russell, J. Thomas [autor.] \| Lane, W. Ronald [coautor]. Edition: 12 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k. Place hold Request article Add to cart (remove)
		Otto Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; translator Georgina Greenham del Castillo. by Russell, J. Thomas, 1941- [autor.] \| Kleppner, Otto, Publicidad, 1899-1982 \| Lane, Ronald W. Edition: 12 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961o. Place hold Request article Add to cart (remove)
		Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by Russell, Thomas, 1941- [autor.] \| Kleppner, Otto, 1899-. Advertising procedure \| Lane, W. Ronald, 1940- \| Fashion Institute Of Technology (New York, N.Y.). Edition: Thirteenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Needham Heights, MA : Simon & Schuster Custom Pub., 1996Other title: Advertising procedure.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k. Place hold Request article Add to cart (remove)
		Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Angeles González Lobo, Enrique Carrero López. by González Lobo, María Angeles [autor.] \| Carrero López, Enrique. Edition: 2a. edition / revisada y ampliada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G643m. Place hold Request article Add to cart (remove)
		Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción Manuel Ortiz Staines. by O'guinn, Thomas C [autor.] \| Allen, Chris T [coautor] \| Ortiz Staines, Manuel [traductor] \| Semenik, Richard J [coautor]. Edition: 3 edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson editores, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O357p. Place hold Request article Add to cart (remove)
		Kleppner : publicidad / Thomas J. Russell, W. Ronald Lane, Karen Whitehill King ; traducción, Astrid Mues Zepeda. by Russell, Thomas, 941- [autor.] \| King, Karen Whitehill \| Kleppner, Otto, 899- Advertising procedure \| Lane, W. Ronald, 940-. Edition: 16a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson, 2005Other title: Publicidad.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k. Place hold Request article Add to cart (remove)

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