Media planning : a practical guide / Jim Surmanek.

By: Surmanek, Jim [autor.]Material type: TextTextLanguage: English Publisher: Lincolnwood, Ill : NTC Business Books, 1992Description: 165 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0844230464Subject(s): Planificación de los medios de publicidad | Planificación del mercadeo | Medios de comunicación de masasDDC classification: 659.13
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