Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.
Material type:
TextLanguage: English Publisher: Needham Heights, MA : Simon & Schuster Custom Pub., 1996Edition: Thirteenth editionDescription: 1 volúmenes (various paginaciones) : ilustraciones ; 27 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0133488306; 0536593051Other title: Advertising procedureSubject(s): Planificación de los medios de publicidad | Publicidad | Medios de comunicación de masasDDC classification: 659.1
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 659.1 / R961k (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101009043 |
Custom edition for the Fashion Institute of Technology.
With chapter 19, 'Public relations' from Advertising : principles and practice, by William Wells, John Burnett and Sandra Moriarty.
Includes bibliographical references and index.
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