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How to produce creative advertising : proven techniques y computer applications / Ann Keding, Thomas Bivins.

by Keding, Ann - Bivins, Thomas [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Illinois : NTC Business Books, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / K259h.

Cómo evaluar su publicidad / Marketing Publishing Center.

by Marketing Publishing Center [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / M345c.

El portafolio creativo del publicista / Ann Marie Barry ; traducción Rosa María Rosas Sánchez.

by Barry, Ann Marie [autor.].

Series: Serie Profesional de publicidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B279p.

La gran idea : como ganar con ideas EXTRAVAGANTES !QUE si VENDEN! / George Lois.

by Lois, George [autor] | Pitts, Bill [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / L834g.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Kleppner`s advertising procedure / J. Thomas Russell, W. Ronald Lane.

by Russell, J. Thomas [autor.] | Lane, W. Ronald [coautor].

Edition: 12 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k.

Otto Kleppner publicidad / J. Thomas Russell, W. Ronald Lane ; translator Georgina Greenham del Castillo.

by Russell, J. Thomas, 1941- [autor.] | Kleppner, Otto, Publicidad, 1899-1982 | Lane, Ronald W.

Edition: 12 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961o.

Advertising : what it is and how to do it / Roderick White.

by White, Roderick [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw\Hill Book Co., 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / W582a.

El nuevo maximarketing : guía para trasformar la publicidad, promoción y estrategia de mercados para la economía de la información / Stan Rapp, Thomas L. Collins , traducción de Roberto A. Haas.

by Rapp, Stan [autor.] | Collins, Thomas L | Haas, Roberto A [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.111 / R221n 1996, ...

Advertising management / Rajeev Batra [y otros].

by Batra, Rajeev [coautor].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B334a.

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane.

by Russell, Thomas, 1941- [autor.] | Kleppner, Otto, 1899-. Advertising procedure | Lane, W. Ronald, 1940- | Fashion Institute Of Technology (New York, N.Y.).

Edition: Thirteenth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Needham Heights, MA : Simon & Schuster Custom Pub., 1996Other title: Advertising procedure.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k.

Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas.

by Jones, John Philip, 1930- [autor.] | Villegas, Manuel Lorenzo.

Series: Interes generalMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / J762c, ...

Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain.

by Lewis, Herschell Gordon, 1926-2016 [autor.] | Nelson, Carol, 1953-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G662a.

Manual de planificación de medios : todo lo que hay que saber para planificar correctamente los medios / Ma. Angeles González Lobo, Enrique Carrero López.

by González Lobo, María Angeles [autor.] | Carrero López, Enrique.

Edition: 2a. edition / revisada y ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G643m.

Fundamentos de marketing : Estrategia publicitaria / Alvaro Gallart.

by Gallart, Alvaro [autor.].

Series: Fundamentos de merketing ; 48Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : [s.e.], 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G163f.

La creación publicitaria desde la estrategia de marketing / Henri Joannis.

by Joannis, H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : España, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / J623c.

Publicidad / traductor María Antonieta Esteve de Baralt.

by Antrim, William H [autor.] | Dorr, Eugene L.

Series: Serie Dorr. MercadotecniaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1973Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A636p.

Publicidad y comunicación integral de marca / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción Manuel Ortiz Staines.

by O'guinn, Thomas C [autor.] | Allen, Chris T [coautor] | Ortiz Staines, Manuel [traductor] | Semenik, Richard J [coautor].

Edition: 3 edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson editores, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O357p.

Kleppner : publicidad / Thomas J. Russell, W. Ronald Lane, Karen Whitehill King ; traducción, Astrid Mues Zepeda.

by Russell, Thomas, 941- [autor.] | King, Karen Whitehill | Kleppner, Otto, 899- Advertising procedure | Lane, W. Ronald, 940-.

Edition: 16a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson, 2005Other title: Publicidad.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R961k.

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