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Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum.

by Schultz, Don E [autor.] | Tannenbaum, Stanley [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : National Textbook, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / S387e.

Relaciones públicas para mercadeo y ventas / David Wragg ; traducción Zulma Ramos Ramírez ; asesoría y revisión técnica Humberto Serna Gómez.

by Wragg, David [autor.] | Ramos Ramírez, Zulma [traductor] | Serna Gómez, Humberto [revisión].

Series: Fondo editorial legis. Serie empresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / W393r.

Comunicación : estrategias, técnicas y tácticas en el mercado / Jorge Javier Bonnin.

by Bonnin, Jorge Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Ediciones Macchi, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B718c.

La era de la manipulación / Wilson Bryan Key ; prólogo por Bruce Leford ; ilustraciones August Bullock ... [y otros].

by Key, Wilson Bryan [autor.] | Leford, Bruce.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Ediciones Diana, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B915e.

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Do it yourself advertising / David F. Ramacitti.

by Ramacitti, David F [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Americam management Association, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / R165d.

Do it yourself publicity / David F. Ramacitti.

by Ramacitti, David F [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Americam Management Association, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / R165d.

La lógica de la emoción y del esponsor / Paolo Girone, Beppe Zigoni ; traducción diorki.

by Girone, Paolo [autor.] | Diorki [traductor] | Zigoni, Beppe.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G527l.

Marketing / Warren j. Keegan, Sandra E. Moriarty, Thomas R. Duncan.

by Keegan, Warren [autor.] | Duncan, Tom [coautor] | Moriarty, Sandra [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K26m.

El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García.

by Trout, Jack [autor.] | Rivkin, Steve, 947-.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n.

Advertising management / Rajeev Batra [y otros].

by Batra, Rajeev [coautor].

Edition: 5 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / B334a.

Cuando la publicidad sí funciona : nuevas pruebas de que anunciar dispara las ventas / John Philip Jones ; traducción Manuel Lorenzo Villegas.

by Jones, John Philip, 1930- [autor.] | Villegas, Manuel Lorenzo.

Series: Interes generalMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / J762c, ...

The management and practice of public relations / Norman Stone.

by Stone, Norman [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Business, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / S877m.

Las claves de la publicidad / Mariola García Uceda.

by García Uceda, Mariola [autor.].

Edition: 2a. edition / revisada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / G216c.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity.

by Wells, William, 1926- [autor.] | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / W453a.

Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain.

by Lewis, Herschell Gordon, 1926-2016 [autor.] | Nelson, Carol, 1953-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G662a.

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [autor.] | Baack, Donald.

Edition: Fifth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C626i. Not available: Biblioteca CESA: Lost (1).

Publicidad : Comunicación integral en marketing / Rubén Treviño Martínez.

by Treviño Martínez, Rubén [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill Interamericana Editores, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T813p.

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