The advertising advantage / Magid M. Abraham ...[y otros].

By: Abraham, Magid M [autor.]Material type: TextTextLanguage: English Series: A Harvard Business Review PaperbackPublisher: Boston, MA : Harvard Business School Press, 1991Description: vi, 73 páginas : ilustraciones ; 28 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0875842801Subject(s): Publicidad | Publicidad -- Ensayos, conferencias, etc | Mercadeo | Promoción de ventasDDC classification: 659.11
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