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La nueva era del marketing : publicidad marketing y medios bajo el control del consumidor / Christopher Vollmer ; traducción Yolanda Espinosa Cervantes.

by Vollmer, Christopher [autor.] | Espinosa Cervantes, Yolanda [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V924n.

Differentiate or die : survival in our era of killer competition / Jack Trout, Steve Rivkin.

by Trout, Jack [autor.] | Rivkin, Steve.

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : John Wiley & Sons, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ...

David Ogilvy, el rey de Madison Avenue : el inventor de la publicidad tal y como la conocemos / Kenneth Roman.

by Roman, Kenneth [autor.].

Material type: Text Text; Nature of contents: biography; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / R758d 2010.

Publicidad online : las claves del éxito en internet / Rafael Ordozgoiti ... [y otros].

by Ordozgoiti de la Rica, Rafael [autor.].

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Pozuelo de Alarcón (Madrid) : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / O657p.

Viva la publicidad viva / Jorge Molina Villegas.

by Molina Villegas, Jorge [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Impresiones Gráficas, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E, 951 - [autor.] | Belch, Michael A.

Edition: Edición 8.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.122 / B427a, ...

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E [autor.] | Baack, Donald.

Edition: Third edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2007Other title: Integrated advertising, promotion, & marketing communications.Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C648i.

Lovemarks : the future beyond brands / Kevin Roberts ; prólogo de Alan George Lafley.

by Roberts, Kevin, 1949- [autor.] | Lafley, Alan George, 1947- [prólogo].

Edition: Second edition / ampliada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : PowerHouse Books, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / R643f 2005, ...

Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 / edited and introduced by Marco Rimini.

by Rimini, Marco [autor.] | World Advertising Research Centre.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / R576a.

Advertising works 14 : proving the effectiveness of marketing communications / edited and introduced by Les Binet.

by Binet, Les [autor.] | Institute Of Practitioners In Advertising | World Advertising Research Centre.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B612a.

Advertising works 13 : proving the effectiveness of marketing communications : cases from the 2004 IPA Effectiveness Awards / edited and introduced by Alison Hoad.

by Hoad, Alison, Ed [autor.] | World Advertising Research Centre.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / H678a.

Advertising works 6 : papers from the IPA advertising Effectiveness Awards / edited and introduced by Paul Feldwick.

by Feldwick, Paul, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / F312a.

Advertising works II / Alan C. Middleton, John Dalla Costa.

by Middleton, Alan C [autor.] | Dalla Costa, John.

Edition: Edición 2.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Toronto : Association of Canadian Advertisers : Institute of Canadian Advertising, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / M628a.

Advertising works 3 : papers from the IPA Advertising Effectiveness Awards / edited and introduced by Charles Channon.

by Channon, Charles, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Holt, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / CH448a.

Advertising works 8 : papers from the IPA advertising Effectiveness Awards / edited and introduced by Chris Baker.

by Baker, Chris [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B126a.

Advertising works 9 : papers from the IPA Effectiveness Awards / edited and introduced by Gary Duckworth.

by Duckworth, Gary, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : NTC, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / D836a.

Advertising works 11 : case from the IPA Advertising Effectiveness Awards / edited and introduced by Tim Broadbent.

by Broadbent, Tim, Ed [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Henley-on-Thames (England) : World Advertising Research Center, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.107 / B863a.

100 anos de la moda en Colombia a través de la comunicación / José María Raventós.

by Raventós, José María, 1940- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Coltejer, [s.f.]Other title: Cien anos de la moda en Colombia a través de la comunicación.Availability: Items available for loan: Biblioteca CESA (1)Call number: 746.92 / R197a.

ANDI 65 anos en imágenes publicitarias de sus empresas.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : ANDI, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.1 / R197a, ...

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