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		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		The new marketing / Richard Brookes. by Brookes, Richard, 1945- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n. Place hold Request article Add to cart (remove)
		La nueva mercadotecnia / Richard Brookes ; traducción Robert A. Haas. by Brookes, Richard [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c. Place hold Request article Add to cart (remove)
		La satisfaccion total del cliente : la estrategia de 25 compañías europeas lideres en calidad de servicio / Jacques Horovitz. by Horovitz, Jacques [autor.] \| Angstadt, Michel \| Jurgens Panak, Michele. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292s. Place hold Request article Add to cart (remove)
		La vanguardia del servicio al cliente : 15 claves para satisfacer al cliente / Clay Carr ; traducción Asel. by Carr, Clay [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / C311v. Place hold Request article Add to cart (remove)
		Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333b. Place hold Request article Add to cart (remove)
		Creación del valor : la clave de la gestión competitiva, diseño de una estrategia global / William A. Band ; traducción Claudio L Soriano. by Band, William A [autor.] \| Soriano Soriano, Claudio L [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B214c. Place hold Request article Add to cart (remove)
		Proactive customer service : transforming your customer service department into a profit center / Charles D. Brennan, Jr. by Brennan, Charles D [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B838p. Place hold Request article Add to cart (remove)
		Customer connections : new strategies for growth / Robert E. Wayland, Paul M Cole. by Wayland, Robert E. (Robert Edwin), 1946- [autor.] \| Cole, Paul M. (Paul Michael), 1958-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / W358c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Lo que le gusta a los clientes de su marca / David Freemantle ; traducción María Elena Aparicio Aldazabal. by Freemantle, David [autor.] \| Aparicio Aldazabal, María Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F855l. Place hold Request article Add to cart (remove)
		Cómo medir la satisfacción del cliente : desarrollo y utilización de cuestionarios / Bob E. Hayes ; Adelaida Santapau, translator. by Hayes, Bob E. - Santapau, Adelaida [traductor]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H417c. Place hold Request article Add to cart (remove)
		BMW desde adentro : las claves de la empresa automovilística más admirada / David Kiley ; traducción de Marta Comín. by Kiley, David [autor.] \| Comín, Marta [traductor]. Series: Grandes Casos EmpresarialesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.00722 / K482b. Place hold Request article Add to cart (remove)
		Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / Lisa Fortini\Campbell ; editor Bruce Bendinger. by Fortini-Campbell, Lisa [autor.]. Series: The Consumer Insight Classic!Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Workshop, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / F742h, ... Place hold Request article Add to cart (remove)
		Consumer behaviour in sport and events : marketing action / Daniel C Funk. by Funk, Daniel C [autor.]. Series: Sports marketing seriesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Butterworth\Heinemann/Elsevier, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / F982c. Place hold Request article Add to cart (remove)
		Sport marketing / Bernard J. Mullin, Stephen Hardy, William A Sutton. by Mullin, Bernard James [autor.] \| Hardy, Stephen, 1948- \| Sutton, William Anthony, 1951-. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Champaign, IL : Human Kinetics, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M959s. Place hold Request article Add to cart (remove)

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