Kellogg on Branding : The Marketing Faculty of The Kellogg School of Management / Alice M. Tybout y Tim Calkins.
Material type:
TextLanguage: English Publisher: Hoboken, NJ : John Wiley & Sons, 2005Description: 334 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780471690160Subject(s): Productos de marca registrada | Marca (marketing) | Vendedores y arte de venderDDC classification: 658.827 Online resources: Recurso digital
Contents:
Disponible en Ebsco Ebooks.
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.827 / T977k (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101016542 |
Total holds: 0
Prólogo por Philip Kotler; Disponible también en eBook (Kindle - Ipad)
Disponible en Ebsco Ebooks.
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