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El final del marketing que conocemos / Sergio Zyman ; traducción Isabel Ferrer.

Series: Colección marketing y publicidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Buenos Aires : Ediciones Granica, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Z99F.

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El gerente de marca / José Enrique Castro Ardón.

by Castro Ardón, José Enrique [autor.].

Series: : Colección marketing y publicidadMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México D.F. : McGraw-Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / C355g 2001.

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  • Colegio de Estudios Superiores de Administración - CESA
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