El final del marketing que conocemos / Sergio Zyman ; traducción Isabel Ferrer.

Material type: TextTextLanguage: Spanish Original language: English Series: Colección marketing y publicidadPublisher: Barcelona ; Buenos Aires : Ediciones Granica, 1999Description: 278 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8475777643Subject(s): Planeación de mercadeo | Estrategias de mercadeo | MercadeoDDC classification: 658.8
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Título original End of marketing as we know it.

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