El final del marketing que conocemos / Sergio Zyman ; traducción Isabel Ferrer.
Material type: TextLanguage: Spanish Original language: English Series: Colección marketing y publicidadPublisher: Barcelona ; Buenos Aires : Ediciones Granica, 1999Description: 278 páginas : ilustraciones ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 8475777643Subject(s): Planeación de mercadeo | Estrategias de mercadeo | MercadeoDDC classification: 658.8Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros |
Biblioteca CESA
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General | 658.8 / Z99F (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101013457 |
Total holds: 0
Título original End of marketing as we know it.
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