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		Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E [autor.] \| Baack, Donald. Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice Hall, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / C626i. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la compentencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traductora Adriana de Hassan ; revisión técnica Emercomex. by Chan Kim, W [autor.] \| Hassan, Adriana de [traductor] \| Mauborgne Renee. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K491e, ... Place hold Request article Add to cart (remove)
		Dirección de Marketing / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane [coautor] \| Rivera, Clara E [traductor]. Edition: 12a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educacion, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874d, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Mercadeo / Gonzalo Zuluaga Uribe. by Zuluaga Uribe, Gonzalo [autor.]. Series: Administre su empresa. de la estrategia a la prácticaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Z947a, ... Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)
		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane, 1956-. Edition: Thirteenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Not available: Biblioteca CESA: Damaged (2). Place hold Request article Add to cart (remove)
		Totto : caso académico / Lina María Echeverri, Eduardo Rosker. by Echeverri, Lina María [autor.] \| Rosker, Eduardo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración. CESA, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / E184t, ... Place hold Request article Add to cart (remove)
		Marketing 3.0 / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by Kotler, Philip [autor.] \| Kartajaya, Hermawan. Series: Colección acción empresarialEdition: 2da edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : LID Editorial, 2010Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874ma, ... Place hold Request article Add to cart (remove)
		Marketing de Servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. by Zeithaml, Valarie A [autor.] \| Bitner, Mary Jo \| Calderón Dávalos, Juan Pablo [revisión] \| Gremler, Dwayne D \| López Espinosa, Irma [revisión] \| Treviño Rosales, Magda Elizabeth [traductor] \| Velázquez Arellano, Jorge Alberto [traductor]. Edition: 5a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / Z48m, ... Place hold Request article Add to cart (remove)
		Investigacion de mercados : en un ambiente de informacion digital / Joseph F. Hair, Robert P. Bush, David J. Ortinau ; traductores, Enrique Palos Baez, Jose Francisco Javier Davila Martinez. by Hair, Joseph F [autor] \| Bush, Robert R [autor] \| Dávila Martínez, José Francisco Javier [traductor] \| Ortinau, David J [autor] \| Palos Baéz, Enrique [traductor]. Edition: 2a. edition en español.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mexico, D.F. : McGraw\Hill/Interamericana, 2010Publisher: [s.l.] : [s.e.], 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / H153i, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica Adriana Estrada, Ma. de los Angeles Ramos Solano, María del Pilar Palomar Fuentes. by Hernández Garnica, Clotilde [autor.] \| Guerrero Rosas, Pablo Miguel [editor] \| Maubert Viveros, Claudio Alfonso \| Palomar Fuentes, María Del Pilar [revisión] \| Ramos Solano, María de lol Ángeles [revisión]. Edition: Editor Pablo Miguel Guerrero Rosas.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, Pearson, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / H557f, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan. by Kotler, Philip [autor.] \| Kartajaya, Hermawan \| Setiawan, Iwan. Edition: 8a edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Innovación en la investigación de mercados / Inmaculada Aragón Marina ... [y otros]. by Inmaculada Aragón, Marina [autor.]. Edition: Edición Emma Ariza Herrera.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / I584i 2011, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Magda Elizabeth Treviño Rosales, María del Pilar Carril Villarreal ; revisión técnica Francisco Javier Meza Canales. by Ferrell, O.C [autor.] \| Carril Villarreal, María del Pilar \| Hartline, Michael D \| Treviño Rosales, Magda Elizabeth. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México, D.F. : Cengage Learning, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F583e, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing strategy and management / Michael J Baker. by Baker, Michael J [autor.]. Edition: 5a edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : MacMillan Press, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / B168m 2014, ... Place hold Request article Add to cart (remove)
		Fijación técnica de precios rentables / Javier Bernardo Cadena Lozano. by Cadena Lozano, Javier Bernardo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / C114f 2014. Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A [autor.] \| Hartley, Steven W \| Rudelius, William. Edition: 12st edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K374m1 2015, ... Place hold Request article Add to cart (remove)
		Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: Eighth edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / W177m1 2014, ... Place hold Request article Add to cart (remove)

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