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Cómo ganar (y conservar) la ventaja competitiva en los negocios / William E. Rothschild ; traducción Roberto Haas García ; revisión técnica Jorge Rodríguez y Rodríguez.

by Rothschild, William E [autor.] | Haas García, Roberto Andrés [traductor] | Rodríguez y Rodríguez, Jorge.

Series: AdministraciónMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4 / R839c.

The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T Gale.

by Buzzell, Robert D. (Robert Dow), 1933- [autor.] | Gale, Bradley T.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Collier Macmillan, 1987Online access: Contributor biographical information | Publisher description | Sample text | Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B989p.

Manual de técnicas gerenciales / Michael Armstrong ; traducción : Jesús Villamizar Herrera.

by Armstrong, Michael [autor.].

Series: EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / A735m.

La venta estratégica : el único sistema de ventas probado con gran éxito por las mejores compañías norteamericanas / traductor Adolfo Martin.

by Miller, Robert Bruce, 1931 [autor.] | Tuleja, Tad, 1944.

Series: Gestión e InnovaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Plaza & Janes, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / M647v.

Marketing mix : conceptos, estrategias y aplicaciones / dir. Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [director].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, S.A., 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m.

Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald & John W Leppard.

by McDonald, Malcolm [autor.] | Leppard, John.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Lincolnwood] : NTC Business Books, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M113m.

Marketing Magnético : La estrategia definitiva para atraer y conservar clientes / John R. Graham.

by Graham, John R [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G739m.

Los siete factores clave del marketing estratégico : la batalla competitiva / Daniel Piestrak ; traducción Claudio L. Soriano Soriano.

by Piestrak, Daniel [autor.] | Soriano Soriano, Claudio L [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P624s.

Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g.

Merchandising estratégico / Dominique Mouton ; Con la colaboración de Thierry Cru ; Traducción Monserrat Gallart.

by Mouton, Dominique [autor.] | Cru, Thierry | Gallart, Monserrat [traductor].

Series: FundEmi Books ; 1Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : FundEmi, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / M934m.

How to prepare a results\driven marketing plan / Martin L Bell.

by Bell, Martin L [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B433h.

El marketing y su utilidad en la pequeña empresa. / Directora. Avelina Keones.

by Koenes, Avelina [director].

Series: Guías de gestión de la pequeña empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m.

Manual de fusiones y adquisiciones de empresas / Juan Mascarenas Pérez\Inigo.

by Mascarenas Pérez Iñigo, Juan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill Interamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / M395m.

Marketing strategy : relationships, offerings, timing & resource allocation / D. Sudharshan.

by Sudharshan, Devanathan [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S943m.

Como se hace un plan estratégico : la teoría del marketing estrategico / Francisco Abascal Rojas.

by Abascal Rojas, Francisco [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A116c.

El jefe de producto : Guía práctica del product manager / Richard Handscombe.

by Handscombe, Richard [autor.].

Series: McGraw de ManagementMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5 / H236j.

Marketing estratégico / Strategic Management Group.

by Strategic Management Group [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Philadelphia, PA : Strategic Management Group, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S898m.

Culturas organizacionales orientadas al mercado : un modelo para su implementación / Dagoberto Páramo Morales.

by Páramo Morales, Dagoberto, 1956- [autor.] | Universidad de lol Andes (Colombia). Facultad de Administración.

Series: Monografías de Administración. Serie mercadeo ; no.51Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Uniandes. Fac. de Administración, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P221c.

Marketing de servicios : estrategias para turismo, finanzas, salud y comunicación / Marcos Henrique Nogueira Cobra ; traducción y revisión técnica Germán Narváez Rozo.

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Bogotá ; Buenos Aires : McGraw Hill, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C652m, ... Not available: Biblioteca CESA: Lost (1).

Marketing strategy and uncertainty / Sharan Jagpal.

by Jagpal, Sharan, 1947- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Oxford University Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / J24m.

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