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		New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy. by Lilien, Gary L [autor.] \| Rangaswamy, Arvind. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Massachusetts : Addison Wesley Longman, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L728n, ... Place hold Request article Add to cart (remove)
		Lo que le gusta a los clientes de su marca / David Freemantle ; traducción María Elena Aparicio Aldazabal. by Freemantle, David [autor.] \| Aparicio Aldazabal, María Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F855l. Place hold Request article Add to cart (remove)
		Retail power plays : from trading to brand leadership : straegies for building retail brand value / Andrew Wileman, Michael Jary. by Wileman, Andrew - Jary, Michael [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Press, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / W676r. Place hold Request article Add to cart (remove)
		The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe [autor.] \| American Marketing Association. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 2000Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M321b. Place hold Request article Add to cart (remove)
		Manual del inventor / Superintendencia de Industria y Comercio. by Colombia. Superintendencia de Industria y Comercio. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Superintendencia de Industria y Comercio, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 346.0488 / C718m, ... Place hold Request article Add to cart (remove)
		Marcas electrónicas : cómo crear en internet a velocidad vertiginosa / Phil Carpenter ; Traducción Margarita Cárdenas. by Carpenter, Phil [autor.] \| Cárdenas, Margarita [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Grupo Editorial Norma, Harvard Business School pres, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C295m. Place hold Request article Add to cart (remove)
		Gestión de marcas / Harvard Business Review. by Harvard Business Review [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : [s.e.], 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / H339g. Place hold Request article Add to cart (remove)
		Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller. by Lane Keller, Kevin [autor.]. Edition: 4ta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / K291s, ... Place hold Request article Add to cart (remove)
		The marketing plan : how to prepare and implement it / William M Luther. by Luther, William M [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m. Place hold Request article Add to cart (remove)
		Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín, con la colaboración de AC Nielsen. by Iniesta, Fernando - Agustín, Antonio [coautor] \| Idelco, Coaut. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / I56f. Place hold Request article Add to cart (remove)
		El beneficio de compartir valores : marketing social corporativo, una nueva estrategia para diferenciar las marcas / Ramón Guardia Massó. by Guardia Massó, Ramón [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G914b. Place hold Request article Add to cart (remove)
		Grandes marcas, grandes dificultades : lecciones aprendidas de los errores de otros / Jack Trout con Raúl Peralba ; prólogo de José Luis Bonet Ferrer. by Trout, Jack [autor.] \| Bonet Ferrer, José Luis \| Peralba Fortuny, Raúl \| Peralba Ruiz, María Victoria [editor]. Series: Serie McGraw\Hill de managementEdition: Editora Victoria Peralba Ruíz.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / T859g, ... Place hold Request article Add to cart (remove)
		Guerra de marcas : 10 reglas para construir la marca arrasadora / David F. D'Alessandro con Michele Owens ; traducción de Angela García. by D'alessandro, David F [autor.] \| Bonnett Vélez, Fabián [editor] \| García, Ángela, 1957- [traductor] \| Owens, Michele. Edition: Edición Fabian Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / D141g. Place hold Request article Add to cart (remove)
		Building strong brands / David A Aaker. by Aaker, David A [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 1996Online access: Contributor biographical information \| Publisher description \| Sample text \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111s. Place hold Request article Add to cart (remove)
		Branding basic for small business : how to create an irresistible brand on any budget / Maria Ross. by Ross, Maria [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Tray Creative, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R823b. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Las 11 leyes inmutables de la creación de marcas en internet / Al Ries y Laura Ries ; traducción Idoia Bengoechea Aira. by Ries, Al [autor.] \| Bengoechea Aira, Idoia [traductor] \| Ries, Laura. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / R559l. Place hold Request article Add to cart (remove)
		Liderazgo de marca / David A. Aaker, Erich Joachimsthaler ; version española de Roberto M. Alvarez del Blanco. by Aaker, David A [autor.] \| Alvarez Del Blanco, Roberto M [traductor] \| Joachimsthaler, Erich [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto : Editorial Planeta DeAgostini Profesional y Formacion, c2006Publisher: [s.l.] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A111l. Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)

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