Marketing an introduction / Philip Kotler, Gary Armstrong.
Material type:
TextLanguage: English Publisher: New Jersey : Prentice Hall, 1993Edition: 3 editionDescription: 632 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenSubject(s): Segmentación de mercados | Consumidores | Planeación de mercadeo | Nuevos Productos | Mercadeo | Mercadeo -- Casos de estudio | Investigación de mercadeoDDC classification: 658.8
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Libros
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