The Sage handbook of service-dominant logic / editores Stephen L. Vargo y Robert F. Lusch ; asistente Kaisa Koskela-Huotar.
Material type:
TextLanguage: English Publisher: Los Ángeles, California : Sage Publications, Inc.; Sage reference, 2019Description: xxxix, 760 páginas : ilustraciones ; 24 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781526402837Other title: Service-dominant logicSubject(s): Servicio al cliente | Relaciones con los clientes | Satisfacción del cliente | Mercadeo de servicios | Industria de servicios | Innovación y tecnologíaDDC classification: 658.812 | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.812 / SA129s 2019 (Browse shelf(Opens below)) | Ej.1 | Available | 7101028627 |
Incluye índice y referencias bibliográficas.
Part I. Introduction and Background ; 1. An Overview of Service-Dominant Logic ; 2. Services in Society and Academic Thought: An Historical Analysis [Reprint] ; 3. Why Service-Dominant Logic? ; Part II. Value Cocreation ; 4. Value Cocreation: Conceptualizations, Origins, and Developments ; 5. Value Cocreation: An Ecosystem Perspective ; 6. The Cocreation of Brands ; 7. The Contextual Nature of Value and Value Cocreation ; Part III. Service Exchange ; 8. Reframing Exchange: A Service-ecosystems Perspective ; 9. Ethical Foundations for Exchange in Service Ecosystems ; 10. The Dynamic Context of Service Exchange: Rethinking Service Context from a Performativity Lens ; 11. How Service Exchange Drives Market (Re)Formation ; Part IV. Service Ecosystems ; 12. Service Ecosystems: A Timely Worldview for a connected, digital and data-driven economy ; 13. Systems Behavior and Implications for Service-Dominant logic ; 14. The Study of Service: From systems to ecosystems to ecology ; 15. Service Systems, Networks and Ecosystems: Connecting the Dots Concisely from a Systems Perspective ; Part V. Institutions and Institutional Arrangements ; 16. Institutions and Institutionalization ; 17. Coordinating Resource Integration and Value Cocreation through Institutional Arrangements: A Phenomenological Perspective ; 18. Institutional Change in Service Ecosystems ; 19. Institutional Work for Value Co-creation: Navigating amid Power and Persistence ; Part VI. Resources and Resource Integration ; Part VII. Actors and Practices ; Part VIII. Innovation ; Part IX. Midrange Theory ; Part X. Selected Applications ; Part XI. Reflections and Prospects.
Lógica de servicio dominante presenta un cambio de paradigma importante en el pensamiento sobre la creación de valor y los mercados, pasando de una lógica de bienes / productos a una lógica que trata el proceso de provisión de servicios como la base de todo intercambio, tanto comercial como social. Este oportuno Manual reúne capítulos escritos por un elenco estelar de autores expertos de todo el mundo, organizados en torno a once temas centrales, para proporcionar una visión general integral de temas clave, desarrollos, debates y posibles direcciones futuras para este dinámico campo de estudio [Tomado de: Library Congress]
Click on an image to view it in the image viewer
There are no comments on this title.