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The 1\day marketing plan : organizing and completing the plan that works / Roman G. Hiebing, Jr., Scott W Cooper.

by Hiebing, Román G [autor.] | Cooper, Scott W.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H633d.

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

La estrategia básica de marketing / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E82e.

Mercadeo estratégico internacional / Anant R. Negandhi, Arun Savara ; traducción Eduardo Calado Noguera ; asesoría y revisión técnica Humberto Serna Gómez.

by Negandhi, Anant R [autor.] | Calado Noguera, Eduardo [traductor] | Savara, Arun | Serna Gómez, Humberto.

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / N384m.

Procter & Gamble : 150 anos de éxito en Marketing / traducción Helena Uribe Garros.

by Uribe Garros, Helena [traductor].

Series: Empresas y empresariosMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Bogotá : Editorial Norma, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A244p.

Planeación de mercados : análisis, evaluación, estrategias / John Westwood ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez.

by Westwood, John [autor.] | Serna Gómez, Humberto [revisión] | Villamizar Herrera, Jesús [traductor].

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W538p.

Administración de marketing : estrategias y programas / Joseph P. Guiltinan ; Gordon W. Paul ; traducción Gloria Elizabeth Rosas Lopetegui ; revisión técnica Roberto Rosero Hinestroza.

by Guiltinan, Joseph P [autor.] | Paul, Gordon W | Rosas Lopetegui, Gloria Elizabeth [traductor] | Rosero Hinestroza, Roberto.

Edition: 5a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953a, ...

Estrategias para el correo directo ; guía eficaz para lograr el éxito en el correo directo / Rose Harper ; traducción Roberto Haas.

by Harper, Rose [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H293e, ...

Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond ; traducido por Alfredo Gómez Mata.

by Abell, Derek F. - Hammond, John S [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A141p.

Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón].

by Cravens, David W [autor.] | Hills, Gerald E | Woodruff, Robert B.

Series: Marketing universitarioMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a.

Do\it\yourself marketing / David F. Ramacitti.

by Ramacitti, David F [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R165d.

Delivering knock your socks off service / Kristin Anderson, Ron Zemke.

by Anderson, Kristin, 1962- [autor.] | Zemke, Ron.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Amacom, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / A545d.

How to prepare a results\driven marketing plan / Martin L Bell.

by Bell, Martin L [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B433h.

El plan de marketing estratégico / Cesáreo Hernández, Ricardo del Olmo, Jesús García.

by Hernández Iglesias, Cesáreo [autor.] | García, Jesús [coautor] | Ricardo Del Olmo [coautor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H557p, ...

estrategias de marketing : un enfoque orientado al consumidor / Steven P. schnaars.

by Schnaars, Steven P [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357e.

Estrategia de marketing industrial / Frederick E. Webster, Jr.; traductor Rafael Felipe Ramímrez León.

by Webster, Frederick E [autor.] | Ramírez León, Rafael Felipe [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W526e.

La sexta generación del marketing : el síndrome del camaguro / Francisco Alberto Madia de Souza.

by Madia de Souza, Francisco Alberto [autor.] | Villamizar, German [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M182s.

Product plus : how product + service = competitive advantage / Christopher Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L898p.

La auditoría de marketing : cómo pasar de la teoría a la práctica del marketing / Malcolm H. B. McDonald y John W. Leppard ; traducción Claudio L. Soriano Soriano.

by Mcdonald, Malcolm H. B [autor.] | Leppard, John W | Soriano Soriano, Claudio L [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M135a.

Marketing y competitividad : el método tortuga en 40 pasos / José María Ferré Trenzano.

by Ferré Trenzano, José María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382m.

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