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Integrated marketing communications / Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn.

by Schultz, Don E [autor.] | Lauterborn, Robert F | Tannenbaum, Stanley I.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1993Online access: Contributor biographical information | Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / S387i.

The new direct marketing : how to implement a profit\driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [y otros].

by Batra, Rajeev [autor.] | David Shepard Associates.

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw Hill, 1999Online access: Publisher description | Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S547n.

Managing new products : using the MAP system to accelerate growth / Thomas D. Kuczmarski.

by Kuczmarski, Thomas D, 1951- [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Innovation Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / K957m.

Marketing planning preparing the marketing plan / David Parmelee.

by Parmerlee, David [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : American marketing association, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P253M.

The manager's guide to competitive marketing strategies / Norton Paley.

by Paley, Norton [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boca Raton, FL : St. Lucie Press, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P158m.

Gestión del marketing social / Antonio Leal Jiménez.

by Leal Jiménez, Antonio [autor.] | Peralba Ruiz, Ma. Victoria [editor].

Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g.

Estrategias de marketing para un crecimiento rentable : casos prácticos / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis [autor.] | Munuera Alemán, José Luis | Rodríguez Escudero, Ana Isabel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2000Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / M963e, ...

High - Tech strategies en the Internet era / Kathleen E. Brush.

by Brush, Kathleen E [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Pennsylvania : Word Association Publishers, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B912h.

Cibermarketing / Mario de la Garza Gorostieta.

by Garza Gorostieta, Mario de La [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M245c.

Marketing : concepts and strategies / William M. Pride, O.C Ferrell.

by Pride, William M [autor.] | Ferrell, O.C.

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton mifflin company, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John.

by Fisk, Raymond P [autor.] | Grove, Stephen J. (Stephen John), 1950- | John, Joby, 1957-.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Houghton Mifflin, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / F538i.

Marketing Management : a relationship marketing perspective / Cranfield School of Management.

by Cranfield School Of Management.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m.

Desarrollo de nuevos productos : creatividad, innovación y marketing / Alejandro Schnarch Kirberg.

by Schnarch, Kirberg Alejandro [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.575 / S357n, ...

Marketing plus versión 2.0 : a step by step approach to successful marketing / Tim Berry's.

by Berry's, Tim [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [s.l.] : PaloAlto Software, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B534m, ...

Marketing : concepts and strategies / William M. Pride, O. C. Ferrel.

by Pride, William M [autor.] | Ferrel, O.C.

Edition: Twelfth edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Houghton Mifflin, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ...

Ev@lución : las ocho verdades del marketing femenino / Faith Popcorn, Lys Marigold ; translator Cristina Armengol.

by Popcorn, Faith, 1902- [autor.] | Marigold, Lys.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Granica, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P825e.

Merchandising : cómo vender más en establecimientos comerciales / Ricardo Palomares.

by Palomares Borja, Ricardo [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181m.

Cómo crear un plan de marketing / John Westwood.

by Westwood, John [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Nuevos emprendedores, 2001Availability: Not available: Biblioteca CESA: Checked out (1).

Los canales de distribución : como las compañías líderes crean nuevas estrategias para servir a los clientes / Steven Wheeler.

by Wheeler, Steven [autor.] | Cárdenas, Margarita | Hirsh, Evan.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2000Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / W562s, ...

El espíritu del nuevo consumidor : actitudes, comportamientos y preferencias de los e\clientes / Laurie Windham con la colaboración de Ken Orton.

by Windham, Laurie [autor.] | Orton, Ken.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W764e.

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