Keeping customers / edited, with an introduction by John J. Sviokla and Benson P Shapiro.

By: Harvard Business Review [autor.]Contributor(s): Shapiro, Benson P | Sviokla, J. JMaterial type: TextTextLanguage: English Series: The Harvard Business Review Book SeriesPublisher: Boston, MA : Harvard Business School Press, 1993Description: xx, 384 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0875843336; 0875843336Subject(s): Consumidores | Servicio al cliente -- Estados Unidos | Satisfacción del consumidor -- Estados Unidos | Satisfacción del consumidor -- United StatesDDC classification: 658.812
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Articles originally published in the Harvard business review, 1968\1992.

Companion volume to: Seeking customers.

Includes bibliographical references and index.

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