Marketing strategy and management / Michael J Baker.
Material type:
TextLanguage: English Series: Macmillan bussinessPublisher: London : Macmillan Press, 2000Edition: Third editionDescription: xxvi, 542 páginas : ilustraciones ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0312231865; 0333748565Subject(s): Consumidores | Planeación de mercadeo | Estrategias de mercadeo | Mercadeo | Administración de mercadeo | Planificación del mercadeoDDC classification: 658.8
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General | 658.8 / B168m (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101011324 |
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