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Marketing strategy and management /

Baker, Michael John, 1935-

Marketing strategy and management / Michael J Baker. - Third edition. - xxvi, 542 páginas : ilustraciones ; 25 cm. - Macmillan bussiness .

Incluye bibliografía e índice.

ISBN: 0312231865 0333748565

Subjects--Topical Terms:
Consumidores.
Planeación de mercadeo.
Estrategias de mercadeo.
Mercadeo.
Administración de mercadeo.
Planificación del mercadeo.

Dewey Class. No.: 658.8 / B168m

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