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		El espíritu del nuevo consumidor : actitudes, comportamientos y preferencias de los e\clientes / Laurie Windham con la colaboración de Ken Orton. by Windham, Laurie [autor.] \| Orton, Ken. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W764e. Place hold Request article Add to cart (remove)
		Sentimientos : la excelencia en el servicio a clientes / John Tschohl. by Tschohl, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Minneapolis, MN : Service Quality Institute, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / T879s. Place hold Request article Add to cart (remove)
		Sentimientos : la excelencia en el servicio clínicas y hospitales / John Tschohl. by Tschohl, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Minneapolis, MN : Service Quality Institute, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T879e. Place hold Request article Add to cart (remove)
		Le role de < l'expérience esthétique > dans la perception du produit de luxe et du produit d'art / Bruno Godey, Joelle Lagier. by Godey, Bruno [autor.] \| Lagier, Joelle [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: French Publisher: Rouen, Francia : Ecole Supérieure de Commerce de Rouen, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G582r. Place hold Request article Add to cart (remove)
		De l'attribut de l'object á la satisfaction des consommateurs / Anne-Francoise Audrain. by Audrain, Anne-Francoise [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: French Publisher: Rouen, Francia : Ecole Supérieure de Commerce de Rouen, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A915l. Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		CRM para directivos / Kristin Anderson y Carol Kerr ; edición española revisada por HayGroup ; traductor Joan Carles Guix ; editora Mercedes Rico Grau. Series: Directivos hoyMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Buenos Aires : McGrawHill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A545c, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros. by Dubois, Bernard [autor.] \| Cisneros Garrido, Guillermo [prólogo] \| Le-Buisson, Varrieres- [prólogo] \| Otero, Andrés [editor] \| Rovira Celma, Alex, 1969-. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c. Place hold Request article Add to cart (remove)
		Consuming behavior / John Desmond. by Desmond, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D464c. Place hold Request article Add to cart (remove)
		Experiencias y casos de comportamiento del consumidor / Coordinadores Salvador Ruiz de Maya y Javier Alonso Rivas. by Alonso Rivas, Javier [autor.] \| Ruiz de Maya, Salvador. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e. Place hold Request article Add to cart (remove)
		Conducta del consumidor : estrategias y tácticas aplicadas al marketing / Jaime Rivera Camino, Rolando Arellano Cueva, Víctor M. Molero Ayala ; prólogo de Mario Martínez Tercero. by Rivera Camino, Jaime [autor.] \| Arellano Cueva, Rolando \| Martínez Tercero, Mario \| Molero Ayala, Víctor Manuel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / R621c, ... Place hold Request article Add to cart (remove)
		Los consumidores del Siglo XXI / María Luisa Solé Moro. by Solé Moro, María Luisa [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S685c. Place hold Request article Add to cart (remove)
		Historias fabulosas del marketing / Ignacio Soret lol Santos ; ilustraciones por Laura Soret Madolell. by Soret lol Santos, Ignacio [autor.] \| Soret Madolell, Laura [ilustrador]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Escuela Superior de Gestión Comercial y Marketing, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S713h. Place hold Request article Add to cart (remove)
		Conceptos modernos de administracion de compras : una nueva visión de las negociaciones entre proveedores y compradores / Alberto Montoya Palacio. by Montoya Palacio, Alberto, 1951- [autor.] \| Ujfalussy F., Peter [editor]. Edition: Edición Peter Ujfalussy F.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.72 / M798c, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing : teoría y experiencia / Roberto Dvoskin. by Dvoskin, Roberto [autor.]. Series: Management. MasterMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D988f. Place hold Request article Add to cart (remove)
		Comercialización y retailing : distribución comercial aplicada / María Dolores de Juan Vigaray. by Juan Vigaray, María Dolores De [autor] \| Fayerman Aragón,David. Series: Comercio ; 339Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación S.A., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / D278c. Place hold Request article Add to cart (remove)
		Un buen servicio ya no basta : más allá de la excelencia en el servicio / Leonard L. Berry. by Berry, Leonard L [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B534b. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Victoria Flores Flores ; revisión Julieta Mercado González ...[y otros]. by Schiffman, Leon G [autor.] \| Flores Flores, Victoria [traductor] \| Kanuk, Leslie Lazar \| Mercado González, Julieta [revisión] \| Reyes Martínez, Javier [editor]. Edition: 8a. edition / Editor Javier Reyes Martínez.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c. Place hold Request article Add to cart (remove)
		Sun tzu estrategias para ventas : cómo usar el arte de la guerra para construir relaciones duraderas con los clientes / Gerald A. Michaelson, Steven W. Michaelson ; traducción Karla Ivonne Sainz de la Pena Alcocer. by Michaelson, Gerald A [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M621s. Place hold Request article Add to cart (remove)

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