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		Marketing del comportamiento / Alain Sanjaume, Arnaud Caplier ; traducción José Carmen Pecina Hernández. by Sanjaume, Alain [autor.] \| Caplier, Arnaud \| Pecina Hernández, José Carmen. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México Editorial Trillas 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SA195m 2015. Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, John Karolefski, Al Heller. by Ac Nielsen \| Heller, Al \| Karolefski, John. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey John Wiley & Sons, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / N669c 2006 , ... Place hold Request article Add to cart (remove)
		La estrategia de las marcas blancas : cómo afrontar el reto de las marcas de la distribución / Nirmalya. Kumar, Jan-Benedict E. M. Steenkamp ; Carlos Ganzinelli Grampin traductor. by Kumar, Nirmalya, 1960- [autor.] \| E. M. Steenkamp, Jan-Benedict \| Ganzinelli Grampin, Carlos [traductor]. Edition: 1a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona Deusto, 2007Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.827 / K96e 2007, ... Place hold Request article Add to cart (remove)
		Persona no consumidor : antropología, neurociencia y hormonas para el marketing / Javier Rovira. by Rovira, Javier [autor.]. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Alfaomega, ESIC, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R875p 2017. Place hold Request article Add to cart (remove)
		Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. . by Quiñones D. Cristina [autor.]. Series: Paidós EmpresaEdition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Planeta, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d 2015. Place hold Request article Add to cart (remove)
		The market research revolution : a marketer's guide to emerging new methods / Paul Dovas...[y otros]. by Dovas, Paul [autor.] \| Florentino, Luca \| Grieve, Campbell \| Hofkirchner, Hubertus \| Macinnes, Carl \| Monteleone, Barbara \| Needel, Stephen \| Ohme, Rafal \| Steidl, Peter. Series: Neuromarketing science & Business association - NmsBa ; 4 Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Columbia : CreateSpace Independent Publishing Platform, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M345m 2017. Place hold Request article Add to cart (remove)
		Invisible influence : the hidden forces that shape behavior / Jonah Berger. by Berger, Jonah [autor.]. Edition: First. edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Simon & Schuster, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B496i 2017. Place hold Request article Add to cart (remove)
		The entrepreneur's guide to customer development : a "cheat sheet" to The four steps to the epiphany / by Brant Cooper & Patrick Vlaskovits ; foreword by Steven Gary Blank. by Cooper, Brant [autor.] \| Vlaskovits, Patrick \| Blank, Steven G. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: Menlo Park, California : B. Cooper and P. Vlaskovitz, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.402 / C776e 2010. Place hold Request article Add to cart (remove)
		Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller. by Ac Nielsen \| Karolefski, John \| Heller, Al. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley & Sons, Inc. 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.834 / N669c 2006. Place hold Request article Add to cart (remove)
		Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. . by Quiñones D. Cristina [autor.]. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Lima, Perú : Planeta ; Gestión 2000, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d1 2013. Place hold Request article Add to cart (remove)
		Showing off in America : from conspicuous consumption to parody display / John Brooks. by Brooks, John, 1920-1993 [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Little, Brown and Company, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 305.55 / B873s 1981. Place hold Request article Add to cart (remove)
		Top of mind : use content to unleash your influence and engage those who matter to you / John Hall. by Hall, John Michael [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw-Hill Education, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / H174t 2017. Place hold Request article Add to cart (remove)
		La era del consumo / Luis Enrique Alonso . by Alonso, Luis Enrique, 1958- [autor.]. Edition: Primera edición.Material type: Text; Nature of contents: ; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: Madrid : Siglo XXI, 2005Copyright date: ©2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 339.47 / AL454. Place hold Request article Add to cart (remove)
		Las trampas del deseo : cómo controlar los impulsos irracionales que nos llevan al error / Dan Ariely ; traducción de Francisco J. Ramos. by Ariely, Dan, 1968- [autor] \| Ramos Mena, Francisco J [traductor]. Edition: Primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Original language: English Publisher: Barcelona : Booket, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / AR698t 2013. Place hold Request article Add to cart (remove)

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