Results of search for 'ccl=an:47278' › Biblioteca CESA catalog

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		Encuentro nacional de investigación y docencia : epistemología, investigación y educación en las ciencias administrativas. by Encuentro Nacional de Investigación y Docencia. Epistemología, Investigación y Educación En las Ciencias Administrativas (2006 : Popayán) \| Asociación Colombiana de Facultades de Administración. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Popayán : Ascolfa ; Universidad del Cauca, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 001.42 / E562e, ... Place hold Request article Add to cart (remove)
		Medios, tecnologías y consumidores : perspectivas de mercado / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.] \| Universidad Del Rosario. Facultad de Administración. Series: Colección textos de administración y negociosEdition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Universidad del Rosario, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Experiential marketing / Bernd H. Schmitt ; traducción Carmen Torrente Martínez. by Schmitt, Bernd [autor.] \| Torrente Martínez, Carmen. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S355e. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala. by Solomon, Michael R [autor.] \| Pineda Ayala, Leticia Esther [traductor]. Edition: Edición 7.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / S689c, ... Place hold Request article Add to cart (remove)
		Microeconomía y conducta / Robert H. Frank ; traducción Esther Rabasco, Luis Toharia. by Frank, Robert H [autor.] \| Navarro, Ana [editor] \| Rabasco Espariz, María Esther [traductor] \| Toharia Cortés Luis, 1951- [traductor]. Edition: 5a. edition / editora Ana Navarro.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / F828m. Place hold Request article Add to cart (remove)
		Con premio incluido : la próxima gran idea de marketing / Seth Godin ; traductora Gisela D. Mercado Weage. by Godin, Seth [autor.] \| Mercado Weage, Gisela D [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G585c, ... Place hold Request article Add to cart (remove)
		Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben / Gerald Zaltman ; traducción María Isabel Merino. by Zaltman, Gerald, 1938- [autor.] \| Merino, María Isabel [traductor]. Series: Empresa activa Urano \| Nuevos paradigmas UranoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Urano, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22c, ... Place hold Request article Add to cart (remove)
		Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís. by Underhill, Paco [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ... Place hold Request article Add to cart (remove)
		El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán. by Underhill, Paco [autor.] \| García Bertrán, Ana [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ... Place hold Request article Add to cart (remove)
		El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos. by Rapaille, Clotaire [autor.] \| Racamán Santos, Bernardo [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, Paul J [autor.] \| Olson, Jerry C. Edition: Edición 8.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ... Place hold Request article Add to cart (remove)
		Consumer behavior : buying, having and being / Michael R Solomon. by Solomon, Michael R [autor.]. Edition: Eighth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c. Place hold Request article Add to cart (remove)
		Compilación de las mejores ponencias presentadas en la conferencia ASCOLFA 2012 : encuentro internacional de investigación en administración, desafíos de la gerencia en entorno competitivos / Orlando Salinas Gómez, Beatriz Herrera Meza, compiladores. by Herrera Meza, Beatriz [autor.] \| Salinas Gómez, Orlando. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Asociación Colombiana de Facultades de Administración - ASCOLFA -, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 001.42 / C737c, ... Place hold Request article Add to cart (remove)
		La nueva era del marketing : publicidad marketing y medios bajo el control del consumidor / Christopher Vollmer ; traducción Yolanda Espinosa Cervantes. by Vollmer, Christopher [autor.] \| Espinosa Cervantes, Yolanda [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V924n. Place hold Request article Add to cart (remove)
		Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm. by Lindström, Martin, 1970- [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban. by Alonso Rivas, Javier [autor.] \| Grande Esteban, Ildefonso. Edition: 6a. edición revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / A454c, ... Place hold Request article Add to cart (remove)
		Así se manipula al consumidor : cómo las empresas consiguen lavarnos el cerebro y que compremos sus marcas / Martin Lindstrom. by Lindström, Martin, 1970- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / L753a. Place hold Request article Add to cart (remove)
		Market-based magement : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Coolhunting : el arte y la ciencia de descifrar tendencias, conozca hoy lo que sus clientes demandarán mañana / Víctor Alejandro Gil Mártil. by Gil Mártil, Víctor Alejandro [autor.]. Series: Gestión del conocimientoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Empresa Activa, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G463co, ... Place hold Request article Add to cart (remove)

		Encuentro nacional de investigación y docencia : epistemología, investigación y educación en las ciencias administrativas. by Encuentro Nacional de Investigación y Docencia. Epistemología, Investigación y Educación En las Ciencias Administrativas (2006 : Popayán) \| Asociación Colombiana de Facultades de Administración. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Popayán : Ascolfa ; Universidad del Cauca, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 001.42 / E562e, ... Place hold Request article Add to cart (remove)
		Medios, tecnologías y consumidores : perspectivas de mercado / Marta Lucía Restrepo Torres. by Restrepo Torres, Marta Lucia [autor.] \| Universidad Del Rosario. Facultad de Administración. Series: Colección textos de administración y negociosEdition: 1a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Universidad del Rosario, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R436m, ... Lists: Mujeres CESA. Place hold Request article Add to cart (remove)
		Experiential marketing / Bernd H. Schmitt ; traducción Carmen Torrente Martínez. by Schmitt, Bernd [autor.] \| Torrente Martínez, Carmen. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S355e. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pineda Ayala. by Solomon, Michael R [autor.] \| Pineda Ayala, Leticia Esther [traductor]. Edition: Edición 7.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / S689c, ... Place hold Request article Add to cart (remove)
		Microeconomía y conducta / Robert H. Frank ; traducción Esther Rabasco, Luis Toharia. by Frank, Robert H [autor.] \| Navarro, Ana [editor] \| Rabasco Espariz, María Esther [traductor] \| Toharia Cortés Luis, 1951- [traductor]. Edition: 5a. edition / editora Ana Navarro.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / F828m. Place hold Request article Add to cart (remove)
		Con premio incluido : la próxima gran idea de marketing / Seth Godin ; traductora Gisela D. Mercado Weage. by Godin, Seth [autor.] \| Mercado Weage, Gisela D [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G585c, ... Place hold Request article Add to cart (remove)
		Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben / Gerald Zaltman ; traducción María Isabel Merino. by Zaltman, Gerald, 1938- [autor.] \| Merino, María Isabel [traductor]. Series: Empresa activa Urano \| Nuevos paradigmas UranoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Urano, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22c, ... Place hold Request article Add to cart (remove)
		Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno ; traducción Ma. José Asís. by Underhill, Paco [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U553p, ... Place hold Request article Add to cart (remove)
		El placer de comprar : 24 horas en un centro comercial / Paco Underhill ; traducción Ana García Beltrán. by Underhill, Paco [autor.] \| García Bertrán, Ana [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U533p, ... Place hold Request article Add to cart (remove)
		El código cultural : una manera ingeniosa para entender por qué la gente alrededor del mundo vive y compra como lo hace / Clotaire Rapaolli ; translator de Bernardo Racamán Santos. by Rapaille, Clotaire [autor.] \| Racamán Santos, Bernardo [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, Paul J [autor.] \| Olson, Jerry C. Edition: Edición 8.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ... Place hold Request article Add to cart (remove)
		Consumer behavior : buying, having and being / Michael R Solomon. by Solomon, Michael R [autor.]. Edition: Eighth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c. Place hold Request article Add to cart (remove)
		Compilación de las mejores ponencias presentadas en la conferencia ASCOLFA 2012 : encuentro internacional de investigación en administración, desafíos de la gerencia en entorno competitivos / Orlando Salinas Gómez, Beatriz Herrera Meza, compiladores. by Herrera Meza, Beatriz [autor.] \| Salinas Gómez, Orlando. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Asociación Colombiana de Facultades de Administración - ASCOLFA -, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 001.42 / C737c, ... Place hold Request article Add to cart (remove)
		La nueva era del marketing : publicidad marketing y medios bajo el control del consumidor / Christopher Vollmer ; traducción Yolanda Espinosa Cervantes. by Vollmer, Christopher [autor.] \| Espinosa Cervantes, Yolanda [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V924n. Place hold Request article Add to cart (remove)
		Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm. by Lindström, Martin, 1970- [autor.]. Edition: 3a. edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas, Ildefonso Grande Esteban. by Alonso Rivas, Javier [autor.] \| Grande Esteban, Ildefonso. Edition: 6a. edición revisada y actualizada.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: México : Business Marketing School - ESIC, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / A454c, ... Place hold Request article Add to cart (remove)
		Así se manipula al consumidor : cómo las empresas consiguen lavarnos el cerebro y que compremos sus marcas / Martin Lindstrom. by Lindström, Martin, 1970- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / L753a. Place hold Request article Add to cart (remove)
		Market-based magement : strategies for growing customer value and profitability / Roger J. Best. by Best, Roger J [autor.]. Edition: Sixth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma. Place hold Request article Add to cart (remove)
		El ABC del customer experience : cómo generar experiencias para vender más / Elena Alfaro ; prólogo de Antonio López de Ávila. by Alfaro García, Elena [autor.] \| López de Ávila, Antonio [prólogo]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Wolters Kluwer, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / A385a, ... Place hold Request article Add to cart (remove)
		Coolhunting : el arte y la ciencia de descifrar tendencias, conozca hoy lo que sus clientes demandarán mañana / Víctor Alejandro Gil Mártil. by Gil Mártil, Víctor Alejandro [autor.]. Series: Gestión del conocimientoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Empresa Activa, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / G463co, ... Place hold Request article Add to cart (remove)

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