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		Managing services : marketing operations and human resources / Christopher H. Lovelock. by Lovelock, Christopher H [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice-Hall, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898m. Place hold Request article Add to cart (remove)
		El libro del año en mercadeo : los mejores artículos de el Quarterly Review of Marketing / Michael J. Thomas, Norman E. Waite ; traducción de Jesús Villamizar Herrera ; revisión técnica Humberto Serna Gómez. by Thomas, Michael J [autor.] \| Waite, Norman E \| Villamizar Herrera, Jesús [traductor] \| Serna Gómez, Humberto [revisor técnico .]. Series: : Serie empresarial LegisMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / T459l 1991, ... Place hold Request article Add to cart (remove)
		Como mercadear sus servicios : guía para profesionales y pequeños empresarios / Anthony O. Putman ; traducción Jesús Villamizar Herrera ; asesoria y revisión técnica Humberto Serna Gómez. by Putman, Anthony O [autor.] \| Serna Gómez, Humberto \| Villamizar Herrera, Jesús [traductor]. Series: Serie EmpresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Editores, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / P988c. Place hold Request article Add to cart (remove)
		Las tres dimensiones del marketing de servicios : marketing tradicional, marketing interactivo, marketing interno / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297t. Place hold Request article Add to cart (remove)
		Consumer marketing strategies / Regis McKenna ...[y otros]. by Mckenna, Regis [autor.]. Series: A Harvard Business Review PaperbackMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C758m. Place hold Request article Add to cart (remove)
		Gestión de empresas de servicios / J. P. Flipo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Barcelona : Eada Gestión, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / F626g. Place hold Request article Add to cart (remove)
		Services marketing / Christopher H. Lovelock. by Lovelock, Christopher H [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / L897s. Place hold Request article Add to cart (remove)
		Plan de incorporación y desarrollo de la mercadotécnia hospitalaria en México / Luis Alfonso Pérez Romero. by Perez Romero, Luis Alfonso [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Universidad Nacional Autonoma de Mexico, 1998Dissertation note: Tesis para el grado de Doctor en Administración - Organizaciones. Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P438p. Place hold Request article Add to cart (remove)
		Principles of service marketing and management / Christopher Lovelock, Lauren Wright. by Lovelock, Christopher H [autor.] \| Wright, Lauren. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898p. Place hold Request article Add to cart (remove)
		Services marketing / David L. Kurtz, Kenneth E Clow. by Kurtz, David L [autor.] \| Clow, Kenneth E. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : J. Wiley & Sons, 1998Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / K95s. Place hold Request article Add to cart (remove)
		Transferencia de conocimiento en las relaciones inter\organizacionales de marketing / Héctor Augusto Rodríguez Orejuela. by Rodríguez Orejuela, Héctor Augusto [autor.]. Series: Colección tesis doctoralesMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Cali : Universidad del Valle, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / R696t. Place hold Request article Add to cart (remove)
		Construyendo Xperiencias : customer experience, la clave para generar rentabilidad y diferenciación / Rodrigo Fernández de Paredes Alegria. by Fernández de Paredes Alegria, Rodrigo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Exma Editorial, 2019Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F363c 2019. Place hold Request article Add to cart (remove)
		Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz y Jacquelyn S. Thomas. by Blattberg, Robert C [autor.] \| Getz, Gary \| Thomas, Jacquelyn S. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business School Press, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B644c 2001. Place hold Request article Add to cart (remove)

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