Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
TextLanguage: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Edition: Sixth editionDescription: xx, 648 páginas : ilustraciones ; 29 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0131875523; 0131875523; 9780131875524Subject(s): Servicio a clientes | Administracion de Industrias de Servicios | Industrias de Servicios -- Marketing | Profesiones -- Marketing | Mercadeo -- Management | Industria de servicios -- Mercadeo | Mercadeo de serviciosDDC classification: 658.8 Online resources: Table of contents only
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.8 / L898s (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101014547 |
Total holds: 0
Includes bibliographical references and indexes.
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