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  • Wirtz, Jochen

Wirtz, Jochen (Nombre personal)

Preferred form: Wirtz, Jochen

7 faces of Singaporeans, 1998: t.p. (Jochen Wirtz) p. vii (Dr. Jochen Wirtz has been working with consultancies in Europe & Asia, since 1992 with Arthur D. Little Far East; Ph.D., London Buss. Sch.)

Positioning services in competitive markets, 2017: eCIP t.p. (Jochen Wirtz, NUS Business School, Singapore)

Winning in service markets, 2016: eCIP t.p. (Jochen Wirtz) data view screen (Professor of Marketing at the National University of Singapore (NUS) and an international fellow of the Service Research Center at Karlstad University, Sweden; Dr Wirtz holds a PhD in services marketing from the London Business School and has worked in the field of services for more than 25 years)

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