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		Comercialización del turismo : determinación y análisis de mercados / Fabio Cárdenas Tabares. by Cárdenas Tabares, Fabio [autor.]. Series: Biblioteca del turismo. 2a. serie. Serie Trillas turismo ; 2Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Trillas, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.4791 / C911c. Place hold Request article Add to cart (remove)
		Producto turístico : aplicación de la estadística y del muestreo para su diseño / Fabio Cárdenas Tabares. by Cárdenas Tabares, Fabio [autor.]. Series: Serie Trillas turismoEdition: 2a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Trillas, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.4791 / C911p. Place hold Request article Add to cart (remove)
		Promoción turística : un enfoque motodológico / Miguel Angel Acerenza. by Acerenza, Miguel Ángel [autor.]. Series: Serie Trillas turismoEdition: 4ta edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Trillas, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.4791 / A173p. Place hold Request article Add to cart (remove)
		Marketing your city, U.S.A. : a guide to developing a strategic tourism marketing plan / Ronald A. Nykiel, Elizabeth Jascolt. by Nykiel, Ronald A [autor.] \| Jascolt, Elizabeth. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Binghamton, NY : Haworth Hospitality Press, 1998Other title: Marketing your city, USA.Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.4791 / N995m. Place hold Request article Add to cart (remove)
		Marketing de destinos turísticos : análisis y estrategias de desarrollo / J. Enrique Bigné, Xavier Font, Luisa Andreu. by Bigné Alcañiz, J. Enrique [autor.] \| Andreu Simó, Luisa \| Font Aulet, Xavier. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Madrid : Esic, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80991 / B593m, ... Place hold Request article Add to cart (remove)
		Marketing del patrimonio cultural / Carmen Camarero Izquierdo, María José Garrido Samaniego. by Camarero Izquierdo, Carmen [autor.] \| Garrido Samiego, María José. Series: Colección marketing sectorialMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, Esic, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.4791 / C172m. Place hold Request article Add to cart (remove)
		Cultural tourism : the partnership between tourism and cultural heritage management / Bob McKercher, Hilary du Cros. by Mckercher, Bob [autor.] \| Du Cros, Hilary. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Haworth Hospitality Press, 2002Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.4791 / M478c. Place hold Request article Add to cart (remove)
		Dirección y gestión de empresas del sector turístico / Inmaculada Martín Rojo. by Martín Rojo, Inmaculada [autor.]. Series: Colecciún economía y empresa \| TurismoEdition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.91 / M386d. Place hold Request article Add to cart (remove)
		Organización y gestión de empresas turísticas / Cristóbal Casanueva Rocha, Julio García del Junco, Francisco Javier Caro González. by Casanueva Rocha, Cristóbal [autor.] \| García Del Junco, Julio. Series: Colección Economía y EmpresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Pirámide, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.91 / C335o. Place hold Request article Add to cart (remove)
		Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M Kolb. by Kolb, Bonita M [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Elsevier/Butterworth\Heinemann, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2930776 / K811t. Place hold Request article Add to cart (remove)
		Marketing internacional de lugares y destinos : estrategias para la atracción de clientes y negocios en Latinoamérica / Philip Kotler ... [y otros] ; traducción Víctor Campos Olguín ; revisión técnica Matthew G. Whitehouse. by Kotler, Philip [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Pearson Educación, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.2930776 / K874m, ... Place hold Request article Add to cart (remove)
		Nation branding : concepts, issues, practice / Keith Dinnie. by Dinnie, Keith [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Butterworth-Heinemann 173 p.: diagrs., 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / A596n. Place hold Request article Add to cart (remove)
		How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto. by Moilanen, Teemu [autor.] \| Rainisto, Seppo K. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Basingstoke (England) ; New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M712h. Place hold Request article Add to cart (remove)
		Destination branding : creating the unique destination proposition / Nigel Morgan and Annette Pritchard, Roger Pride. by Morgan Nigel [autor.] \| Pride, Roger \| Pritchard, Annette. Edition: Second edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Amsterdam : Elsevier Butterworth\Heinemann, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / M847d. Place hold Request article Add to cart (remove)
		Programa de city marketing y creación de marca para Trujillo / Otto Regalado ... [y otros]. by Regalado Pezúa, Otto [autor.]. Series: Gerencia para el desarrollo ; 12Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Lima : Universidad ESAN, 2009Other title: City marketing y creación de marca para Trujillo.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P943p. Place hold Request article Add to cart (remove)
		Administración de servicios turísticos : promoción y ventas / Noelia Cabarcos Novas. by Cabarcos Novás, Noelia [autor.]. Series: AdministraciónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 338.4791 / C112a, ... Place hold Request article Add to cart (remove)
		Dirección estrátegica de organizaciones turísticas / Cristóbal Casanueva Rocha, María Angeles Gallego Agueda. by Casanueva Rocha, Cristóbal [autor.] \| Gallego Agueda, María Angeles. Series: Colección Economía y EmpresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.91 / C335o. Place hold Request article Add to cart (remove)
		Global brand strategy : unlocking branding potential across countries, cultures & markets / Sicco Van Gelder. by Gelder, Sicco Van [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Kogan Page, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.827 / G315g, ... Place hold Request article Add to cart (remove)
		Handbook on tourism destination branding. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : World tourism organization and european travel commission cover photo, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / H236h. Place hold Request article Add to cart (remove)

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