Nation branding : concepts, issues, practice / Keith Dinnie.

By: Dinnie, Keith [autor.]Material type: TextTextLanguage: English Publisher: Boston, MA : Butterworth-Heinemann 173 p.: diagrs., 2008Description: 264 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9780750683494Subject(s): Marca de productos -- Administracion | Turismo -- Mercadeo | Mercadeo -- Países En Vía de DesarrolloDDC classification: 658.827
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