Tourism Marketing for cities and towns : using branding and events to attract tourism / Bonita M Kolb.
Material type:
TextLanguage: English Publisher: Amsterdam : Elsevier/Butterworth\Heinemann, 2006Description: xvi, 310 páginas : ilustraciones ; 22 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 075067945X; 9780750679459Subject(s): Ciudades -- Promoción | Comercio Turístico | Turismo -- Mercadeo | Promoción de turismo | Ciudades y pueblos -- MercadeoDDC classification: 659.2930776 | Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
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Libros
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Biblioteca CESA
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General | 659.2930776 / K811t (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101014838 |
Incluye referencias bibliográficas e índice.
Tourism to cities and towns \\ Marketing theory and the external environment \\ Tourism product analysis \\ Strategic analysis \\ Segmenting and targeting potential tourists \\ Tourist purchase behavior \\ Tourism research \\ Packaging the tourism product \\ Branding tourism destinations \\ Advertising and public relations \\ Sales incentives, direct marketing, and website development \\ Trade promotion, budgeting, and collaboration.
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