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Consumer behaviour : applications in marketing / Robert East; Marc Vanhuele; Malcolm Wright.

by East, Robert, 1940- [autor.] | Vanhuele, Marc | Wright, Malcolm.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : SAGE, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / E177c 2013.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Angel Carlos González Rúiz ; revisión Ivonne Raso Arcaute ; editora Marisa de Anta.

by Schiffman, Leon G [autor.] | Anta, Marisa De [editor] | Gonzaález Ruiz, Angel Carlos | Kanuk, Leslie Lazar | Raso Arcaute, Ivonne [revisión].

Edition: 7a edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c1 2001.

Marketing una evidencia cultural / Ernesto Duque Gómez.

by Duque Gómez, Ernesto [autor.].

Series: Colección ciencias administrativasMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D869m 2008.

Principios de mercadeo / Alberto Céspedes Sáenz.

by Céspedes Sáenz, Alberto [autor.].

Series: Textos universitarios. EconomíaEdition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C373p 2005.

Buyology : verdades y mentiras sobre por qué compramos / Martin Lindstrom ; traducción Adriana de Hassan ; prólogo Paco Underhill.

by Lindström, Martin, 1970- [autor.] | Hassan, Adriana de | Underhill, Paco [prólogo].

Series: Divulgación. Actualidad ; 3268Edition: 1a. edición / 4a. reimpresión.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b1, ...

Comportamiento del consumidor : el liderazgo en las ventas / Salvador Marcado H.

by Mercado H., Salvador [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Grupo Vanchri, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S159c 2014.

Neuromarketing / Bernard Roullet, Olivier Droulers ; traducción de José Carmen Pecina Hernández.

by Roullet, Bernard [autor.] | Pecina Hernández, José Carmen.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 2015Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8342 / R685n 2015, ...

Hooked : how to build habit\forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio/Penguin, 2014Copyright date: ©2014Publisher: [California] : [s.e.], 2014Other title: How to build habit\forming products.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / E915h 2014.

Consumer behavior : student edition 7 / Barry J. Babin ; Eric G. Harris.

by Babin, Barry J [autor.] | Harris, Eric G.

Edition: Seventh edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA Cengage Learning 2016Other title: CB : consumer behavior.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c 2016, ...

Marketing del comportamiento / Alain Sanjaume, Arnaud Caplier ; traducción José Carmen Pecina Hernández.

by Sanjaume, Alain [autor.] | Caplier, Arnaud | Pecina Hernández, José Carmen.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México Editorial Trillas 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / SA195m 2015.

Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París.

by París, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013.

La segunda miopía del marketing y las técnicas de afloramiento de significados / José Antonio París.

by París, José Antonio [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P232s 2014.

La disciplina del servicio : cómo desarrollar una nueva cultura orientada al cliente y enfocada en la persona / Lucio Lescano Duncan.

by Lescano Duncan, Lucio [autor.].

Series: MarketingEdition: 1a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá Ediciones de la U., 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L624d 2014.

Shopper marketing capturing the shoppertunity : del insight a la estrategia, de la estrategia a la acción / Jean Marc Ziegler.

by Ziegler, Jean Marc [autor.] | The Retail Factory.

Edition: 1a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] The Retail Factory, 2016Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / Z66s 2016, ...

Marketing digital : estrategia, implementación y práctica / Dave Chaffey, Fiona Ellis-Chadwic ; traducción Salvador Núñez Ramos.

by Chaffey, Dave [autor.] | Ellis-Chadwick, Fiona | Núñez Ramos, Salvador.

Edition: 5a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Ciudad de México : Pearson, 2014Online access: Recursos digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.84 / C433m 2014, ...

Marketing de las artes y la cultura / François Colbert, Manuel Cuadrado ; con la colaboración de Jacques Nantel...[y otros autores].

by Colbert, François [autor.] | Cuadrado, Manuel | Nantel, Jacques | Bilodeau, Suzanne | Rich, J. Dennis | Montoro, Juan D.

Series: Ariel arte y patrimonioEdition: 1a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Barcelona : Editorial planeta, 2010Availability: Not available: Biblioteca CESA: Checked out (1).

Shopper marketing : la era del shopper ha iniciado / Anuor Aguilar.

by Aguilar, Anuor [autor.].

Edition: 1a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Lima, Alfaomega, Grupo Editorial Mesa Redonda, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A283s 2016.

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