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		Neuromarketing : exploring the brain of the consumer / Leon Zurawicki. by Zurawicki, Leon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Berlin : Springer, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8019 / Z964n. Place hold Request article Add to cart (remove)
		The buying brain : secrets for selling to the subconscious mind / A.K Pradeep. by Pradeep, A. K, 963- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hoboken, NJ : Wiley, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8019 / P896b. Place hold Request article Add to cart (remove)
		Marcas pasión / Helen Edwards, Derek Day ; traductor Jaime Valencia Villa. by Edwards, Helen, 1965- [autor.] \| Carretero Padilla, Fernando [editor] \| Day, Derek, 1949- \| Valencia Villa, Jaime, 1951- [traductor]. Edition: Editor Fernando Carretero Padilla.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Panamericana Editorial, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / E261m. Place hold Request article Add to cart (remove)
		La mercadotecnia : contribuciones de las ciencias de la conducta / Gerald Zaltman. by Zaltman, Gerald [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Herrero, 1968Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / Z22m. Place hold Request article Add to cart (remove)
		Revolución linkedin : la red profesional del management 2.0 del Siglo XXI / Juanma Roca. by Roca, Juanma [autor.]. Series: Paidos empresa 32 ; No.115Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Paidos, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 301.243 / R669r. Place hold Request article Add to cart (remove)
		Brandwashed : el lavado de cerebro de las marcas : trucos que usan las compañías para manipular nuestra mente y obligarnos a comprar / Martin Lindstrom ; traduccion Santiago Ochoa. by Lindström, Martin, 1970- [autor.] \| Ochoa, Santiago [traductor] \| Traduccion De, nacimiento 1970. Brandwashed : tricks companies use to manipulate our minds and persuade us to buy. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogota : Norma, [2011]Publisher: 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.843 / L753br, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas. by Plazas Rojas, Fabio [autor.] \| Aragón Marina, Inmaculada. Series: MercadeoMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i. Place hold Request article Add to cart (remove)
		Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall. by Evans, Martin J [autor.] \| Foxall, G. R \| Jamal, Ahmad, 965-. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : Wiley, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / E924c. Place hold Request article Add to cart (remove)
		Gestión estratégica de la demanda / Néstor A. Salazar D. by Salazar Delgado, Néstor Alfredo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración CESA, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / S161g, ... Place hold Request article Add to cart (remove)
		Consumers / Eric Arnould, Linda Price, George Zinkhan. by Arnould, Eric J [autor.] \| Price, Linda L. (Linda LaVonne), 1952- \| Zinkhan, George M. (George Martin). Series: McGraw\Hill/Irwin series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw\Hill/Irwin, 2004Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / A765c. Place hold Request article Add to cart (remove)
		Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom. by Lindström, Martin, 1970- [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Crown Business, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.843 / L753b, ... Place hold Request article Add to cart (remove)
		Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan. by Kotler, Philip [autor.] \| Kartajaya, Hermawan \| Setiawan, Iwan. Edition: 8a edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		The culture code : an ingenious way to understand why people around the word buy and live as they do / Clotaire Rapaille. by Rapaille, Clotaire [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Broadway Books, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Place hold Request article Add to cart (remove)
		Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / Lisa Fortini\Campbell ; editor Bruce Bendinger. by Fortini-Campbell, Lisa [autor.]. Series: The Consumer Insight Classic!Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Workshop, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / F742h, ... Place hold Request article Add to cart (remove)
		Happy customers everywhere : how your business can profit from the insight of positive psychology / Brend Schmitt. by Schmitt, Bernd [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / S355h, ... Place hold Request article Add to cart (remove)
		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- [autor.] \| Pine, B. Joseph. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / G488a. Place hold Request article Add to cart (remove)
		Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma. Place hold Request article Add to cart (remove)
		CB5 / Barry J. Babin, Eric G Harris. by Babin, Barry J [autor.] \| Harris, Eric G. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western : Cengage Learning, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / B114c, ... Place hold Request article Add to cart (remove)
		MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel. by Lamb, Charles W [autor.] \| Hair, Joseph F \| Mcdaniel, Carl D. Edition: Student Edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)

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