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		Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan, 1952- [autor.] \| Mauborgne Renee. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2005Online access: Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.802 C454b. Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)
		Managing Brand Equity : capitalizing on the value of a Brand Name / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : The Free Press, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / A111m 1991. Place hold Request article Add to cart (remove)
		Marketing Logistics / Martin Christopher y Helen Peck. by Christopher, Martín [autor.] \| Helen, Peck. Edition: 2a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / C556m 1997. Place hold Request article Add to cart (remove)
		Nation branding : Concepts, Issues, Practice / Keith Dinnie. by Dinnie, Keith [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Butterworth Heinemann, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / D585n 2008. Place hold Request article Add to cart (remove)
		Spanning Silos : The New CMO Imperative / David A. Aaker. by Aaker, David A [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / A111b 2008. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Supply chain strategy : the logistics of supply chain management / Edward Frazelle. by Frazelle, Edward [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2002Online access: Contributor biographical information Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.7 / F848s 2001. Place hold Request article Add to cart (remove)
		The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout. by Ries, Al [autor.] \| Jack, Trout [coautor]. ; Format: electronic available online Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994. Place hold Request article Add to cart (remove)
		The Truth About Creating Brands People Love / Brian D. Till y Donna Keckler. by Till, Brian D [autor.] \| Donna, Keckler. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : FT Press, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.827 / T574t 2009. Place hold Request article Add to cart (remove)
		The marketing plan / William M. Luther : how to prepare and implement it. by Luther, William M [autor.]. Edition: 4a edición.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Amacom, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 L973m. Place hold Request article Add to cart (remove)
		Marketing : public relations and networking (win win marketing) / Amy Foxwell. by Foxwell, Amy [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: [United States] : Foxwell Associates LLC., 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.848 / F795m 2011. Place hold Request article Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A Belch. by Belch, George E., (George Edward), 1951- [autor.] \| Belch, Michael A. Edition: Tenth. edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw Hill, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR659.122 / B427a3 2015. Place hold Request article Add to cart (remove)
		Marketing strategy : a decision\focused approach / Orville C. Walker, Jr., John W. Mullins. by Walker, Orville C [autor.] \| Mullins, John W. Edition: Eighth. Edition.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : McGraw\Hill Irwin, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / W177m1 2014. Place hold Request article Add to cart (remove)

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